Pureology Shampoo Review

About Pureology

Pureology Shampoo Review

Pureology is a professional hair care company that prides itself on being the “champion of professional color care.” The brand’s products are made specifically for color-treated hair. 

Owned by L’Oréal, this company is 100% cruelty-free, and their products are made to be safe for both you and the environment.

The brand’s Instagram has a following of over 90k, where they talk about their ingredients and have tutorials on how to use their products. You may have also come across Pureology in media outlets such as Allure and Vogue.

This Pureology shampoo review will evaluate the brand’s products, customer ratings, and promotions to help you decide if their hair care is worth the buy.

Overview of Pureology

Pureology Shampoo Review

In 2001, Pureology was founded in California, where they are still based to this day. The main mission of the brand is to create products that work wonders on color-treated hair. 

While many hair care companies are infusing their products with toxic ingredients, the brand decided to formulate their products without any sulfates, and is certified as ZEROSULFATE®.

The company aims to make customers feel beautiful and feel good about it by creating products that don’t harm animals or the planet. This hair care brand is 100% vegan-friendly, allowing you to nourish your hair without compromise. 

This Pureology shampoo review will take a close look at their best-selling products, but let’s evaluate some pros and cons about the company first:


  • The brand has a wide range of products to deal with many common hair issues. Products include the Pureology blonde shampoo, conditioners, leave-ins, hair masks, and more
  • Their hair care line is made free of sulfates and parabens, is cruelty-free, and is vegan friendly
  • Free US shipping over $65
  • Unopened products have a 3-year shelf life


  • No international shipping
  • Pricier than competitors
  • Products may stain hair
  • Certain products are ineffective on specific hair types

Pureology Shampoo and Conditioner Review

The following products by Pureology feature pure, vegan formulas that help fight against color depletion. These best-sellers promote color vibrancy, long-lasting shine, lightweight texture, and body enhancing volume. 

Free of mineral oil, parabens, sulfates, and animal products, every formula is made with the brand’s patented ANTIFADE COMPLEX®, working to keep your hair color locked in longer.

This Pureology shampoo review will take a close look at the brand’s popular products, providing you with the details you’ll need to know before purchasing. 

Pureology Hydrate Shampoo and Conditioner Duo Review

One of the worst results of damaged, colored hair is the unruly frizz that comes with it. The Hydrate Shampoo and Conditioner Duo by Pureology helps replenish and manage your dry strands.

This best-selling formula uses “Advanced Hydrating Micro-Emulsion Technology,” aiming to hydrate your hair and provide a healthy shine. With the help of jojoba, sage, and green tea, the product conditions your locks without leaving behind any heavy residue.

Nourish your hair while protecting its color with this quenching duo for $59 (9 fl oz) or $134 (33.8 fl oz).

Pureology Hydrate Sheer Shampoo and Conditioner Duo Review

Ideal for fine, colored hair, the Hydrate Sheer Shampoo and Conditioner Duo uses silicone-free formulas that are packed with nutrients, yet light to the touch. 

The powerful Pureology duo also uses wheat, soy, and oat proteins to help strengthen your locks. Not only is this lightweight formula perfect for delicate hair, but it’s also suitable for sensitive scalps. This shampoo and conditioner set doesn’t tingle your head or tangle your hair.

You can purchase this hair-nourishing set for $59 (9 fl oz) or $134 (33.8 fl oz).

Pureology Strength Cure Shampoo Review

Using two vital ingredients, keravis and astaxanthin, the Strength Cure Shampoo is one of the brand’s more fortifying formulas. Mixed with a blend of peach, raspberry, and water flowers, the product not only strengthens your hair, but heals it with every use.

This damage-repairing formula gives your hair the perfect balance of strength and silky texture. Of course, Pureology’s patented ANTIFADE COMPLEX® is incorporated into each product, including this shampoo.

This treat for your hair is available in different sizes:

  • 1.7 fl oz: $8
  • 9 fl oz: $30
  • 33.8 fl oz: $69

If you’re a blondie, you can also check out the Pureology Strength Cure best blonde formula for lighter hair colors.

Pureology Pure Volume Shampoo Review

If you suffer from flat hair and need something to amp up the volume while still protecting your color, the Pure Volume Shampoo offers you just that. While restoring your hair’s bounce, this formula is designed to enhance volume starting at the scalp. 

Wheat protein and eucalyptus leaf extract work together to clean and rejuvenate your hair, providing a nice, flowy finish. Offered in 3 sizes, this Pureology volume shampoo can cost between $8 and $69.

Pureology Hydrate Conditioner Review

Perfect for normal to thick hair, the Hydrate Conditioner by Pureology will help smooth out and nourish any color-treated hair that needs a little quenching. 

Using a blend of greens, mint, and menthol, this formula refreshes and revitalizes your hair. After regular use, your locks will remain vibrant in color while feeling soft and supple, and free of frizz.

You can try this hydrating product out for just $8, or splurge and get the large size for $71. For extra care for your hair, look into the Pureology clean volume shampoo line.

Pureology Strength Cure Miracle Filler Review

Our hair goes through a lot when we’re styling and coloring it. Designed to prevent damage and protect hair, Pureology’s Strength Cure Miracle Filler is a spray that strengthens your hair so the color remains vibrant. 

The brand recommends using this product on damp hair before continuing to blow dry and style. This will ensure maximum heat protection and keep the dye locked in.

Add a bit of extra care to your hair with this reparative treatment, available for $27 for 4.9 fl oz on the Pureology website.

Pureology Hydrate Superfood Treatment Review

We often tell kids that they need to eat good food to grow up big and strong. It’s the same with hair, really. Packed with hair-healthy nutrients, the Hydrate Superfood Treatment aims to provide your hair with optimal hydration and moisture to help maintain your follicles. 

This mask uses nourishing ingredients such as coconut oil and avocado oil, leaving your hair unbelievably soft while protecting your color.

All you need is a quarter-size amount of product to soak through the middle of your hair to the ends. After waiting five minutes, you’ll be ready to wash it out and follow up with products like the Pureology Nano Works Gold.

You can get this nutrient-rich hydrating hair mask for $38.

Pureology Style + Protect Texture Finishing Spray Review

This delicate spray is designed to style and protect your hair, providing a lovely textured finish. The Style + Protect Texture Finishing Spray is a lightweight formula that avoids any unnecessary build-up.

This texture spray uses vitamin E and a UV filter to fight environmental effects that play a part in damaging hair color. Sunflower seed is also an important ingredient, providing lasting shine and protection for all hair types.

You can get your hands on this protecting color care texture spray for either $9 (1.8 fl oz), or $28 (4.8 fl oz).

Pureology Style + Protect Mess It Up Texture Paste Review

The Style + Protect Mess It Up Texture Paste by Pureology is made for color-treated hair, allowing you to shape and style your locks as you please. This product is advertised as having a medium-hold strength, giving you just enough of a hold to get that desired stylish look.

Using a potent blend of vegetable protein, tuberose, almond milk, and cedarwood, the paste is not only effective, but also smells really great. Unleash your creative side with a 3.4 fl oz container for only $26.

Pureology Reviews: What Do Customers Think?

Pureology Shampoo Review

Pureology is well known and has been around for 20 years, so there lots to say about the brand. 

This Pureology shampoo review will go through various customer ratings found directly on the brand’s website, as well as through sources like MakeupAlley and Influenster, to see what everyone on the internet thinks of the company.

Strength Cure Blonde Duo is one of the top sellers on, with over 4,500 reviews and a 4.5/5 stars rating. 

One of the comments about this product reads, “Love this conditioner too just make sure you wash it all out or it will leave blue tones to your hair. Once a week paired with the shampoo is all you need to keep your hair looking great!

As for another best-selling product, the Color Fanatic Multi-Tasking Leave-In Spray has close to 3,100 reviews with a rating of 4.6/5 stars. 

“This genuinely makes a difference in my hair. I have long hair so I only put this on the tip of my hair either before styling or just by itself. It does significantly reduce the frizziness of hair due to color damage. I have slightly wavy, thin hair,” one customer expressed about the spray. 

Other products on the official website are also received very positively:

  • Hydrate Shampoo and Conditioner Duo: 4.6/5 stars out of over 7,400 reviews
  • Hydrate Sheer Shampoo and Conditioner Duo: 4.5/5 stars out of nearly 1,900 reviews
  • Strength Cure Shampoo: 4.7/5 stars out of close to 2,700 reviews

Looking at Influenster, Pureology has over 44,000 reviews and an average rating of 4.7/5 stars across every product. 

One Pureology shampoo review was very pleased with the Nanoworks Gold Conditioner: “OMG! I’m completely in love! The conditioner is superb and I can feel my hair softening the moment it touches my locks… A touch pricey but worth every penny. I highly recommend!”

Based on the customer reviews we’ve come across, it’s safe to say most customers are pleased with the effectiveness of Pureology’s hair care products. Being more expensive than competitors, the brand’s hair care has been deemed as ‘pricey but worth it’ because customers think it delivers on the company’s promises at the end of the day, and is very much worth the price tag.

Is Pureology Worth It?

Pureology Shampoo Review

Is Pureology good shampoo? After taking a closer look at the best-selling products and their ratings, we think the brand is worth the splurge. When purchasing products for colored hair, it’s a good idea to invest in formulas that will protect your color and provide excellent results.

Through positive customer reviews and 20 trusted years in the business, this Pureology shampoo review can see that the brand has made a good name for themselves. The company seems to have a proper mission that aligns with their product quality and effectiveness. 

Knowing that Pureology is a salon-trusted brand is reassuring when trying to decide whether a hair product is worth it or not. Regarding professional hair care, the brand is widely accessible and one of the better options overall.

Not only do the company’s products deliver accordingly, but they’re formulated ethically, avoiding animal testing and animal by-products, as well as unwanted sulfates and parabens. 

Featuring different lines that cater to specific hair care goals, deciding what product you need is effortless. All in all, if you’re looking for a specialized hair care brand with proven results, this Pureology shampoo review wholeheartedly recommends the brand.

Pureology Promotions & Discounts 

Pureology Shampoo Review

At the time of this Pureology shampoo review, we’ve found an exclusive offer where you can choose from 5 deluxe gifts using the promo code: PUREMOM. The choices of gifts include tote bags, wine tumblers, hair clips, and more.

You can also sign up for their email newsletter to receive 15% off your first purchase.

Where to Buy Pureology

Pureology Shampoo Review

You can purchase Pureology products on the brand’s website, You can also use the “Salon Locator” on their website to find your nearest salon that carries the brand. Select retailers also carry their hair care line:

  • Walmart
  • Sephora
  • Mat&Max


Pureology Shampoo Review

Is Pureology owned by L’Oréal?

Yes. After launching in 2001, Pureology was later purchased by L’Oréal in 2007. 

Is Pureology made in China?

This Pureology shampoo review found that the company manufactures their products in the US, not in China.

Is Pureology a salon brand?

Yes, Pureology products are sold in spas and salons. Additionally, you can purchase products through other authorized retailers. 

Is Pureology sulfate free?

Pureology is 100% sulfate-free, as well as paraben-free. The brand’s products are also vegan and free from mineral oil. 

Does Pureology have formaldehyde? 

Pureology doesn’t contain formaldehyde in their products, nor do they use formaldehyde agents. They aim to steer clear of harmful ingredients.

What is Pureology’s Shipping Policy?

Pureology offers free shipping on US orders that are $65 or more. If your order doesn’t qualify for free ground shipping, here is a list of different prices:

  • Ground: $8
  • Ground (APO/FPO address): $8
  • Ground (US Territories, PO Box address): $8
  • Two-day shipping: $15
  • Overnight shipping: $20

This Pureology Shampoo review found that they do not ship internationally, only within the US.

What is Pureology’s Return Policy?

You’re welcome to return your Pureology product within 30 days if you are not pleased with your purchase. To return your items, follow these simple steps:

  1. Fill out the return form that comes with your package.
  2. Package the return form and the product in the original packaging.
  3. Peel off the return label on the front of the packing slip and place it on the package.
  4. Ship it off and wait to receive your refund.

Shipping and handling aren’t included when refunding an item. 

How to Contact Pureology

After reading this Pureology shampoo review, if you still have any questions about the brand, you can contact them by live chat, phone, or email:

  • Live Chat: available on the bottom of their webpage 
  • Phone: 1-888-556-9021 
  • Email: via their contact form on the official website

Pureology’s customer service hours are Monday to Friday from 9 am to 6 pm EST (excluding holidays).

Need some more help on your hair care journey? Here are a few options to consider:


Madison Reed

American Crew


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