RMS Beauty Review

About RMS Beauty 

RMS Beauty Review

RMS Beauty makes clean, natural color cosmetics. Founded by well-known makeup artist Rose-Marie Swift, their beauty products deliver hydration and illumination to skin, helping to bring out your natural glow. 

This RMS Beauty review found mentions or profiles of the brand in such top media outlets as Marie Claire, V Magazine, Allure, Tatler, Bustle, Elle, Who What Wear, and many other publications. The RMS Beauty Instagram is followed by 295k clean beauty lovers. 

This RMS Beauty review will take a close look at the company’s bestselling products, customer ratings, promotions, and more to help you decide if this brand can deliver the beauty you’re looking for. 

Overview of RMS Beauty 

RMS Beauty Review

Creator of RMS Marie Swift named the brand after the initials of her full name, Rose-Marie Swift. A well-known makeup artist with decades of experience in the industry, Swift founded RMS Beauty in 2008 to provide a clean alternative to the often toxic, quick-fix makeup brands on the market. 

The brand’s initials also stand for “Real Makeup Secrets” and “Right Mental State,” which speaks to RMS’ mission statement: “to create healthy luxurious beauty [using only] the highest-quality clean ingredients, meticulously sourced and tested for complete purity.” 

Some of the “Real Makeup Secrets” RMS Beauty uses to make their products include using high-quality organic oils and avoiding high heats in their manufacturing process, so that the vitamins and antioxidants within the oils are protected. 

Based in Charleston, South Carolina, RMS Beauty is considered a pioneer in the field of clean beauty, and RMS makeup has been used by supermodels like Miranda Kerr and Gisele Bundchen. This RMS Beauty review will now fill you in on the brand’s pros and cons. 

RMS Beauty Review


  • Made with nutrient-rich oils, raw, food-grade organic ingredients, and natural preservatives
  • Non-GMO and cruelty-free
  • Great for sensitive skin
  • Subscribe to their newsletter and get 15% off
  • Earn points for free products and discounts through the rewards program
  • Afterpay installment payments available


  • Some customer complaints about product performance and staying power 

RMS Makeup Review

This RMS Beauty review will take you through some of the brand’s bestselling products, including powerful but lightweight concealers, shimmery luminizers and bronzers to accentuate your features, and helpful tools that make the application process easier. 

RMS UnCover-Up Review 

Some days our skin looks perfect—there’s not a blemish in sight and we’re really feeling ourselves, no makeup required. Fast forward a few days and it’s a whole different story: dark circles and red spots appear, and we wonder how our skin could change up on us so fast. 

Un” Cover-Up camouflages those areas you’d rather the world not see, but not in the way those thick and heavy concealers do. The RMS uncover up concealer uses auto-adjusting minerals for a lightweight feel and a natural finish that lets you go about your day with confidence. 

The RMS Beauty un cover-up concealer/foundation is available in 16 shades ranging from light alabaster to rich ebony, and retails for $36. 

RMS Un Cover-Up Cream Foundation Review 

Foundation is one of those things that many women can’t leave the house without. It provides a smooth, even look that makes us look a little more kempt. Whether you like just a touch of coverage or a more pristine look, Un” Cover-Up Cream Foundation is buildable to your preference. 

Available in 16 shades, this lightweight RMS foundation contains skin-loving ingredients like organic coconut oil and wild-crafted buriti oil to nourish and calm skin while. The antioxidant-packed “Un” Cover-Up Cream Foundation comes in a 30ml container for $52. 

RMS Mascara Review

Whether you’re going for a full, vibrant look or dramatic definition, RMS Mascara has you covered. RMS’ volumizing shade gives your lashes a natural curl and thickness, while the defining shade separates and intensifies your lashes to make even more of an impression.  

Made with concentrated mineral pigments and organic oils, this Mascara delivers eye-opening effects, defining your eyes’ shape and giving the finishing touch to makeup looks. This long-wearing natural mascara is $28. 

RMS Luminizer Review 

Highlighting brings attention to those places we want it. Available in six shades ranging from ultra-sheer to burnished gold, the RMS Beauty Luminizer uses organic, nourishing oils to give you a healthy-looking, natural glow that isn’t greasy or glittery.

Start with RMS Beauty oil, then add some RMS living luminizer to the tops of your shoulders for a date night in the summer when wearing a strappy top. Or you can dab this RMS Beauty magic luminizer in the middle of your lips for a plumping effect, or on cheekbones to make them stand out. 

Wherever you put it, this body-accentuating Luminizer runs you $38 for a 17oz container. 

RMS Lip2Cheek Review 

Rosy cheeks give a youthful and playful glow, while bright colors bring attention to lips and let you play around with fun makeup looks. Lip2Cheek is made with buriti oil and shea and cocoa butters to nourish your skin and lips while also evenly distributing color for a natural glow

Lip2Cheek is a concentrated formula that adds moisture and subtle color to build on. Choose from six luscious shades to give your lips a bold pop of color. The nutrient-packed Lip2Cheek is $36. 

RMS Eye Polish Review 

Powder eyeshadows are great, but they have a tendency to settle into fine lines around our eyes, accentuating those features we’d rather hide. RMS’ creamy Eye Polish glides on for an easy application that soothes and nourishes the skin around our eyes

This RMS Beauty review especially loves the Seduce shade, which has a subtle shimmer in its rich brown that adds a touch of glamor and sparkle to eyes. If that’s not your particular speed, not to worry: there are eight rich and distinctive shades to choose from.

Here’s a hint: this RMS eyeshadow works even better when applied over primer for an all-day effect. Get the enhancing Eye Polish for $28

RMS Buriti Bronzer Review

Using the same principle as the Eye Polish, the RMS Buriti Bronzer glides on cheeks effortlessly for a smooth and sun-kissed look. Made with wild-crafted buriti oil, shea butter, and organic cocoa butter, this bronzer is rich in antioxidants and essential fatty acids that nourish and protect your cheeks.

This bronzer comes in only one shade but will work on various skin tones. With a touch of shimmer, this bronzer highlights cheek bones for a defined but natural look, and can even work as a luminizer for darker skin tones. 

Get that sun-blessed beauty without the damage when you pick up the healing Buriti Bronzer for $28. 

RMS Hidden Desire Palette Review 

Eyeshadow palettes can be hit-and-miss, and we often end up buying more than one to get the colors we need. Hidden Desire Palette offers a lineup of soy-free, gluten-free, cruelty-free, and non-GMO essentials so that you can play around with your look with the help of tried-and-true favorites. 

Featuring eight brand-new RMS products, the Hidden Desire Palette contains six modern neutral eyeshadows, a popping blush, and a RMS Beauty luminizing powder that can be mixed and matched to create new shades. This versatile RMS palette is $42. 

RMS Powder Puff Review 

The Powder Puff is an essential tool in any beauty routine. Allowing for a more even application, the puff works with RMS Beauty Un Powder to minimize shine in oily areas like your T-zone. 

This puff is included with the RMS Un Powder, but it’ll get a lot of use as you should always be using powder first before putting on other RMS Beauty products. Pick up a replacement of  the helpful Powder Puff for $1. 

RMS Beauty Reviews: What Do Customers Think?

RMS Beauty Review

This RMS Beauty review will now survey some customer reviews from the brand website, Sephora, and The Detox Market to give you a better understanding of the brand’s products and users’ testimonials about their quality, effectiveness, and application. 

RMS Beauty Eye Polish has 4.6/5 stars from 740 ratings on the company website. Customers who gave the product 5 stars said that it “feels nourishing/ moisturizing” and that “the eye color [is] creamy and long lasting, [and only] a small amount is needed. I love that I can just use my fingertip and get great application!” 

On Sephora, the RMS concealer pulls in an average of 4.1/5 stars based on 845 user testimonials. One 5-star review complimented not only the product’s brightening effects, but also its gentle feeling on the skin.

It brightens your face and gives a beautiful clean and natural look. You can’t feel it on your skin as well. I also have sensitive skin, and some products can burn my skin, but this doesn’t,” the user wrote. 

Lip2Cheek gets an average of 4.8/5 stars from 90 ratings on The Detox Market. One customer particularly loved the application of this product as well as its natural look: “This product goes on buttery smooth and blends so well. It wears very naturally and doesn’t appear cakey at all. I got the colour called modest and it is a beautiful enhancement to my natural lip colour.” 

This RMS Beauty review did find a few negative reviews here and there, but frankly, none of the complaints seem worthy of serious concern given all the positives out there. In the spirit of fairness, though, we’ll hear them out.

Reviewing the Eye Polish, one user noted that there was an issue with a particular shade of the product staying put: “[The shade] Embrace creases so much it basically falls off my lid, even with a strong primer.”

Texture and vibrancy was a problem for a customer who purchased Lip2Cheek, who said that “The colour is poor and the texture too greasy not worth the price.”

We certainly don’t discount experiences like this, and there’s always a chance that a couple of items from a particular product line may not be up to the quality standards of the rest. But that’s a risk you run with almost any mass-produced good, so it shouldn’t be enough to scare you off. 

Is RMS Beauty Worth It?

RMS Beauty Review

Well, let’s consider the facts. RMS Beauty is highly rated. Customers love how their products go on and the lightweight feel they have. And because founder Rose-Marie Swift uses these products on her own high-profile clients, they’ve got to be good. 

This RMS Beauty review loves how the brand uses a cream-based approach to beauty. Because powders can settle into facial creases and dry out skin, oil-based products are a smart and hydrating alternative

On top of that, the brand uses a special manufacturing process that retains the nutrients and antioxidants in the oils, which means they’re even better for your skin. Their beauty products are reasonably priced, they have a solid return policy, and offer free shipping on US orders over $30

For all of these reasons, this RMS Beauty review believes their products are worth the buy.

RMS Beauty Promotions & Discounts 

RMS Beauty Review

Sign up for the RMSBeauty newsletter to get 15% off your first order and stay informed of any upcoming RMS Beauty sale. The brand also has a rewards program where you earn swift points and receive free products, RMS Beauty samples, and discounts. 

Where to Buy RMS Beauty

RMS Beauty Review

You can access their full cosmetics line through Their products are also available at the following retailers, among many others:

  • RMS Beauty Sephora
  • The Detox Market
  • Etiket
  • Socialite Beauty
  • Beautylish
  • Beauty Store
  • Free People


Where is RMS Beauty from? 

RMS Beauty’s products are made with high-quality coconut oil sourced from Thailand. This was a bold step for RMS founder Rose-Marie Swift to take back in 2009, when other beauty brands relied on water and petroleum bases for their products. 

Where is RMS Beauty manufactured?

RMS Beauty is made in the US. As standard manufacturing processes can render even organic ingredients toxic, the brand takes great care to preserve the coconut oil’s antioxidants, healing enzymes, and vitamins. 

Is RMS natural?  

RMS Beauty is a natural beauty brand. On their website FAQ page, they offer a detailed breakdown of what the terms “natural” and “organic” signify, and describe the ways many other companies seek to mislead consumers by fraudulently using these terms.  

Is RMS clean beauty?

RMS Beauty is a clean beauty brand. They do not use harmful chemicals and preservatives, or any GMO ingredients. 

How long does RMS Beauty last? 

RMS Beauty suggests that you use your products within one year of opening. Unopened, they can last up to two years. 

What is RMS Beauty’s Shipping Policy?

RMS Beauty offers domestic and international shipping. Customers based in the US have the following delivery options:

  • Standard (5-7 business days): $5, or free on orders over $30
  • Express (2-4 business days): cost calculated at checkout
  • FedEx Economy (4-6 business days): cost calculated at checkout
  • FedEx Priority (2-3 business days): cost calculated at checkout

For Canadian customers, RMS Beauty offers standard shipping for $10, or free on orders over $100. Deliveries to other international locations cost $13 for standard shipping. Shipments outside of the US can take up to 4 weeks for delivery.

Use the tracking number provided in your shipping confirmation email to track your order via the carrier’s website. 

What is RMS Beauty’s Return Policy?

You can return RMS Beauty products within 30 days of purchase if they are unused, in original condition, and in their original packaging. They cannot accept returns on  supplements, nail polish, gift sets and gift cards. 

Exchanges can be made on equal value items and must be pre-approved. To start a return or exchange, head to the Returns Page. 

This RMS Beauty review notes that the company is not responsible for return shipping costs. You can cancel your order at any time until it is shipped. When it ships, your order cannot be cancelled or refunded until it is returned. 

How to Contact RMS Beauty

If you need any other information that this RMS Beauty review did not provide, you can contact them via the following methods:

  1. Phone: 1(877)767-1147
  2. Email: [email protected] 
  3. Live chat on

It’s always better to have more options. Check out our reviews for other top beauty brands:

Fenty Beauty

Ilia Beauty

Credo Beauty

SiO Beauty

The Detox Market

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