Rootine Vitamins Review

About Rootine

Rootine Vitamins Review

Rootine identifies your needs on a cellular level, increasing brain and body performance. How? By way of a customized, perfectly dosed blend of clinically proven vitamins, minerals, and micronutrients.

In today’s world of takeout, processed foods, and pre-packaged meals, it can be hard to know if you’re getting enough nutrients in your diet. This concern is not unwarranted: one study[1] from 2017 found that almost a third of the US population is at risk of at least one vitamin deficiency or anemia. If you’re part of this group, a vitamin or mineral supplement, like those offered by Rootine, could be of help.

The brand has received much praise for its personalized approach to multivitamins and has landed features in AskMen, Healthline, Gear Patrol, Forbes, and other notable publications. And more than 35k followers across its Instagram and Facebook pages have noticed.

Looking to increase your performance and better your health? This brand may be able to help. Before you commit, have a look through this Rootine vitamins review to read about how its service works.

We’ll also provide customer feedback, reveal information on discounts, and more to help you decide if Rootine is suitable for your needs.

Overview Of Rootine

Rootine Vitamins Review

Have you ever taken vitamins and been worried you’re getting an excess of some nutrients and a lack of others? Avoiding this imbalance is the principle behind Rootine, a personal nutrition brand that tailors vitamins and minerals to your unique bodily needs.

Rootine was founded in 2018 by Rachel Sanders and Dr. Daniel Wallerstorfer. In their own lives, the pair had always taken an interest in maximizing performance and increasing health. The history of these two powerhouses is quite different, but their goals were the same.

Before 2018, Sanders, an ex-investment banker starting a new business, found herself stressed, tired, and unhealthy. Meanwhile, Dr. Wallerstorfer, a biotechnician and geneticist expert working in a European genetics lab, was on a quest to boost physical and mental performance.

After meeting through a mutual mentor, the two paired up and set out on a mission to create Rootine. Today, the brand is located in Nashville, Tennessee, and strives to deliver the highest quality of vitamin and mineral supplements.

Before we dive into how the brand’s custom vitamins work, this Rootine Vitamins review will give you a rundown of the brand’s highlights.


  • Multivitamins contain a mix of vitamins, minerals, and micronutrients—up to 18 per formula
  • Easy to swallow
  • No nasty aftertaste or nausea
  • $20 coupon when you subscribe to the mailing list
  • Get $25 off your first DNA or Blood test
  • Free shipping
  • Ships to some international locations

How Does Rootine Work?

Rootine Vitamins Review

Experience better health in three steps. Rootine is a customized vitamin that’s completely tailored to your body’s specific needs. Studies[2] have shown that there is a danger in taking certain vitamins in excessive amounts, so you want to be sure that you’re getting enough of the vitamins you need while avoiding the ones you already have enough of. 

Personalized vitamins just make sense. We’re all built differently, so why would we think taking a generic multivitamin would all benefit us the same way? Below, we’ll walk you through getting started on your personal vitamin journey.

Step 1: Test. To begin your journey with Rootine, you’ll first need to take the Lifestyle test, but the DNA and Blood Vitamin tests are optional. If you choose to take them, you’ll get an analysis of 50 vital genes, giving you information surrounding your risk for certain diseases.

For example, genetic markers[3] can determine your risk of Coronary Artery Disease (CAD). There is some evidence to suggest that CAD is linked with vitamin D deficiency[4]. This is where personalized vitamins come in handy: if you know you have a genetic risk for CAD, you can supplement your diet with the things you really need to mitigate the risk.

But let’s get back to the tests. The Lifestyle quiz is quick and friendly, asking basic questions about your health, such as diet, stress, and weight. The other tests involve a cheek swab and a simple finger prick. The whole testing process is quick and can be done at home by you. When you’re done, send everything back to Rootine’s lab to be analyzed.

These tests will let you and the folks at Rootine peek into which kinds of vitamins and nutrients you need so that they can create the perfect supplement. You’ll also learn if you have any intolerances and if certain areas in your body, like your brain or heart, need special attention with certain vitamins and minerals.

Step 2. Take. Next, you’ll receive a 90-day supply of multivitamins tailored to the results of your tests. For example, if your tests show you carry a genetic risk of developing Alzheimer’s disease, you’ll know that you should take vitamin D, which is protective against brain disorders[5]. It’s suggested that you take your vitamin every day, but it is entirely up to you how you consume it.

Your supplement comes in microbead form so that you can mix it into smoothies, liquids, or even food. This delivery system means that you will get all the results with none of the side effects that are sometimes associated with multivitamins, such as constipation, diarrhea, and an upset stomach. And, if you struggle to swallow pills, this is a method that can work for you.

Step 3. Track. Throughout your 90-day journey, it’s up to you to see how your body responds to Rootine. You may be able to see and feel the results, but some effects take place on a cellular level, so it’s a good idea to track your body’s progress.

If, at any time during or after your first round of supplements, you take a Blood Vitamin or DNA test, Rootine will automatically adjust your formula and send you a new set for free (if these results come after you’ve purchased your next round of supplements).

You can also buy Rootine supplements without taking the DNA or the Blood Vitamin tests, but just know that by taking either, your chances of better performance increase greatly because the vitamins are even more personalized to you.

At the end of your 90 days, your subscription will auto-renew. You cannot buy Rootine as a one-time purchase, but cancel your subscription right after you receive your order if you only wish to get one round.

In the next section of this Rootine vitamin review, we’ll dive into exactly what’s inside the brand’s supplements and what these elements mean for your health.

Rootine Vitamins Review

Rootine Vitamins Review

So what exactly is in Rootine Vitamins? So far, they sound impressive, but how do they work, and what benefits will they bring? This Rootine vitamins review is here to help answer that question. Let’s get into it.

Rootine is considered a multivitamin. That means the microbead-filled packs contain a full spectrum of vitamins, minerals, and micronutrients. Each pack can include up to 18 nutrients.

What’s in your unique formula depends on your DNA and Blood Vitamin test results. If you only took the Lifestyle quiz, don’t worry; they’ll still tailor your formula based on your answers, but they may not be as exact as if you took either or both of the at-home tests.

What can you expect to find within your formula? A mixture of the following vitamins, minerals, and special compounds in customized doses:

  • B vitamins[6]: This family of vitamins is involved in many important biological reactions, such as DNA repair and energy production. They’re also known to be involved in brain function. Studies[7] have shown that low vitamin B12 levels, in particular, are associated with poor memory.
  • Vitamin D3: Like the B vitamins, vitamin D3 is associated with a wide range of biological functions. Importantly, vitamin D3 is involved in immunomodulation[8] – meaning that it helps to coordinate your body’s immune response, protecting you against illness and infection.
  • Vitamin C: This vitamin has a promising role in disease prevention[9] due to its antioxidant properties[10]. This means that it can prevent your cells from damage during times of stress. 
  • Vitamin E: like vitamin C, vitamin E has antioxidant properties. Studies[11] have shown that lifelong consumption of vitamin E is associated with a lower prevalence of chronic disease. Yet, more than 90% of Americans don’t get the recommended amounts of vitamin E.
  • Magnesium: This mineral is involved in over 300 biochemical reactions in the body, so you can imagine that it’s pretty darn important. Low magnesium[12] has been shown to be associated with a variety of illnesses, including Alzheimer’s disease, diabetes, and heart disease.
  • Copper: this essential mineral has an important role in cellular enzyme function[13] in the body. Copper deficiency has been associated with neurodegenerative diseases, such as Parkinson’s.
  • Calcium: you probably already know that calcium is critical for maintaining healthy bones[14]. Having an adequate calcium intake is essential for preventing injury, whether it be now or later in life. Special elements like CoQ10: CoQ10[15] is an important molecule in the body, and supplementation has been shown to improve outcomes for patients with heart failure.

These are just a few of the ingredients you’ll find in your custom Rootine multivitamin. For more information about the other vitamins and minerals that the brand offers, check out their science page.

Your Rootine custom multivitamin will help you feed your cells with the proper nutrition they need to thrive. Enjoy an uplifted mood, enhanced sleep and energy, and reach your health goals faster—and that are just a few things that personalized supplements can do for your wellness!

Who Is Rootine for?

Rootine Vitamins Review

If you’re interested in increasing your health and upping your performance, then Rootine may be right for you. Designed to help you take your vitality to the next level, the brand’s custom supplement can have tremendous payoffs for those who don’t benefit enough from general vitamins.

Taking the stress out of guessing what your own needs are in terms of minerals and extracts, Rootine gets to the root of things, aka your DNA, then customizes a formula specifically for your needs.

Though multivitamins are suitable for people of all ages, Rootine is better fitted for men and women who are meticulous about their health.

Comparison: Rootine vs. Care/of

Rootine Vitamins Review

It’s 2021, and people are getting serious about their wellness. It’s no wonder health-maximizing services like Rootine exist, but it’s not the only one that offers custom health supplements.

In this section of our Rootine vitamins review, we’ll compare our featured brand with Care/of, a similar service that offers a tailored supplement plan.

Instead of one pill of microbeads that are adjusted to meet your body’s needs like Rootine offers, Care/of has a range of health products that you can add to a personal plan to create a daily supplement kit.

It’s relatively the same idea, but Care/of puts the control in their customer’s hands as to what their pill packs will contain. With Care/of, you can shop according to your health goal or a la carte.

And, if you like, take the health quiz to better identify your body’s needs. It’s a peppy little quiz that gets to know your basic history with supplements and what your goals are for the future. The health-boosting service will then send you your recommended supplements, and you can go from there.

There are quite a few differences between the two services, and yet, they both have similar missions. These differences include:

  • Your Care/of plan will be sent out to you every 30 days, whereas Rootine sends 90 days’ worth of microbeads at a time.
  • Our competitor brand also offers a selection of health products, including vitamins, protein powders, and probiotics,  while Rootine has just one customizable product.

Rootine’s service is more about finding what your body needs at a cellular level than customizing the vitamins to fit those needs. Care/of has that same mission, but without DNA and Blood Vitamin tests, its supplements cannot be totally tailored to your unique needs.

Care/of’s pricing varies depending on how many supplements you add to your plan. Rootine has one set price for its microbeads—$70 for a 3-month supply.

How Much Is Rootine?

Rootine Vitamins Review

Rootine is a premium product, but the brand’s multivitamin and testing services are relatively affordable. We’ll list them all for you below to help you know what to expect with the service.

  • 90-Day Supply of Rootine $70
  • Blood Vitamin Test $125 (on sale for $100)
  • DNA Test $125 (on sale for $100)

Rootine Reviews: What Do Customers Think?

Rootine Vitamins Review

If you’ve read through the previous sections of this Rootine Vitamins review, you have probably noticed that the brand does things differently from other custom supplement brands on the market.

If, like us, their approach has piqued your interest, have a look at the information below to see what customers have to say about the service.

Before getting into the nitty-gritty results, we first wanted to get an overarching perspective of how others perceive the brand. We headed to Fin vs Fin, a wellness and tech blog.

Their Rootine vitamins review said that the service is “the most rooted-in-science approach to daily vitamins we’ve ever seen,” and they’ve reviewed quite a few. Among their long list of pros, easy at-home testing, clean ingredients, easy-to-swallow formula, and high-grade nutrients stand proud.

Fin vs Fin appeared to be overwhelmingly positive about the brand’s service. But their review did mention a few of its negatives—things like a “lengthy” testing period, constant bloodwork to get more accurate results, and no monthly plan option.

A Rootine Vitamins review on Nebula Genomics, another DNA testing company, gave a rating of 4.7/5 stars for the custom vitamin service, as well as the following rating breakdown:

  • Results: 5/5 stars
  • Price: 4/5 stars
  • Individualized: 5/5 stars

Based on reviews rounded up from other sources, many users think that “Rootine gives peace of mind on vitamin selection.” We can definitely second these opinions, as the world of supplements is vast and knowing which one is right for you can be an overwhelming task.

We headed over to Reddit to track down feedback from customers’ actual experiences with the service. One Rootine vitamins review revealed, “I am on month three of using Rootine and coming to appreciate the results,” while another said it was “effective.”

Is Rootine Worth It?

Rootine Vitamins Review

If you already have results from a DNA test, then Rootine is relatively inexpensive at $23/month. If you take one of its blood or DNA tests, things get a little more pricey, but just know that it’s your choice whether the test is a one-off thing or something you’ll be doing every 3-6 months (as recommended by a doctor).

Of course, we can see the benefits of constant testing, but we can also see where the costs rack up. With all that in mind, this Rootine vitamins review still concludes that its custom vitamins are worth the buy, and we’ll tell you why.

Rootine is doing something different. Taking your genes, learning from them, then giving them what they need is an incredibly ingenious idea, yet this brand is the first of its kind. Even though the prices can be high, good health and increased performance are worth every penny.

Rootine Promotions & Discounts

Rootine Vitamins Review

Look, we know the prices for health services can stack up. That’s why throughout this Rootine vitamins review, we were on the lookout for every last deal the brand has to offer. Take a look at what we discovered:

  • Get $20 off when you sign up for the newsletter
  • $25 off your first DNA or Blood Vitamin Test
  • Free Reformations throughout your 90-day supply

Sign Up For Rootine

Rootine Vitamins Review

If you’ve made it this far in our Rootine vitamins review, you may wonder how to sign up. Don’t worry; the process is pretty straightforward. All you need to do is follow these steps:

  1. Head to Rootine.co
  2. Click on ‘Get Started’
  3. Choose the DNA Test, Blood Vitamin Test, neither, or both
  4. Click ‘Order Now’
  5. Enter your billing and shipping information


Rootine Vitamins Review

Who owns Rootine?

According to CrunchBase.com, Bianca Gfrei, Daniel Wallerstorfer, Rachel Soper Sanders founded and own Rootine.

Where is Rootine based?

The customizable vitamin company is located in Nashville, TN.

How do I cancel my Rootine subscription?

There are many reasons why you may need to cancel your subscription. Whatever they are, this Rootine vitamins review is here to help. Stick to the rules below, and your plan will no longer auto-renew.

  1. You must get in touch with Rootine customer service 14 days before your next billing period.
  2. You can only cancel your subscription by emailing [email protected]; you cannot do it through your account.

What is Rootine’s Shipping Policy?

How quickly you receive your Rootine vitamins depends on if you take the DNA or Blood Vitamin tests, or if you’ve chosen to upload your results from another DNA website like 23andMe or Ancestry.com.

  • If your results are already on your Rootine account, or if you’ve opted for the Lifestyle quiz only, you’ll get your vitamins in 2-3 weeks after your data has been analyzed.
  • If you’re completing either of the brand’s at-home tests, your results will be ready in 2-6 weeks, and your vitamins will be shipped out.

Shipping is free, but the service is only available in the US, the Netherlands, and Germany.

What is Rootine’s Return Policy?

Because Rootine vitamins are personalized to you, it does not accept returns or process refunds of any kind.

How to Contact Rootine

If you need any other information that this Rootine vitamins review did not include, you can get in touch with the brand by using the following methods:

  • Website contact form
  • Website live chat

Explore your options for health supplements for full-body wellness with these popular brands:

Vitamins and nutrients are a key part of clear, glowing skin. Read all about customizable, all-natural skincare by Proven.

Article Sources

  1. Bird, J. K., Murphy, R. A., Ciappio, E. D., & McBurney, M. I. Risk of Deficiency in Multiple Concurrent Micronutrients in Children and Adults in the United States MDPI Nutrients, 9(7), 655
  2. Miller, D. R., & Hayes, K. C. Vitamin excess and toxicity Google Books Nutritional toxicology, 1, 81-133
  3. Baudhuin, L. M. Genetics of coronary artery disease: focus on genome-wide association studies National Library of Medicine American journal of translational research, 1(3), 221
  4. Kunadian, V., Ford, G. A., Bawamia, B., Qiu, W., & Manson, J. E. Vitamin D deficiency and coronary artery disease: A review of the evidence ScienceDirect American heart journal, 167(3), 283-291
  5. Eyles, D. W., Burne, T. H., & McGrath, J. J. Vitamin D, effects on brain development, adult brain function and the links between low levels of vitamin D and neuropsychiatric disease ScienceDirect Frontiers in neuroendocrinology, 34(1), 47-64
  6. Kennedy, D. O. B Vitamins and the Brain: Mechanisms, Dose and Efficacy—A Review MDPI Nutrients, 8(2), 68
  7. Köbe, T., Witte, A. V., Schnelle, A., Grittner, U., Tesky, V. A., Pantel, J., ... & Flöel, A. Vitamin B-12 concentration, memory performance, and hippocampal structure in patients with mild cognitive impairment Oxford Academy The American journal of clinical nutrition, 103(4), 1045-1054
  8. Di Rosa, M., Malaguarnera, M., Nicoletti, F., & Malaguarnera, L. Vitamin D3: a helpful immuno-modulator Wiley Online Library Immunology, 134(2), 123-139
  9. Pacier, C., & Martirosyan, D. M. Vitamin C: optimal dosages, supplementation and use in disease prevention Functional Foods in Health and Disease, 5(3), 89-107
  10. Padayatty, S. J., Katz, A., Wang, Y., Eck, P., Kwon, O., Lee, J. H., ... & Levine, M. Vitamin C as an Antioxidant: Evaluation of Its Role in Disease Prevention Taylor & Francis Online Journal of the American college of Nutrition, 22(1), 18-35
  11. Traber, M. G., Frei, B., & Beckman, J. S. Vitamin E revisited: do new data validate benefits for chronic disease prevention? Lippincott Current opinion in lipidology, 19(1), 30-38
  12. Volpe, S. L. Magnesium in Disease Prevention and Overall Health Oxford Academic Advances in nutrition, 4(3), 378S-383S
  13. Scheiber, I., Dringen, R., & Mercer, J. F. Copper: Effects of Deficiency and Overload Springer Link Interrelations between essential metal ions and human diseases, 359-387
  14. Power, M. L., Heaney, R. P., Kalkwarf, H. J., Pitkin, R. M., Repke, J. T., Tsang, R. C., & Schulkin, J. The role of calcium in health and disease ScienceDirect American journal of obstetrics and gynecology, 181(6), 1560-1569
  15. Sharma, A., Fonarow, G. C., Butler, J., Ezekowitz, J. A., & Felker, G. M. Coenzyme Q10 and Heart Failure: a state-of-the-art review AHA Journals Circulation: Heart Failure, 9(4), e002639

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