Rootine identifies your needs on a cellular level, increasing brain and body performance. How? By way of a customized, perfectly dosed blend of clinically proven vitamins, minerals, and micronutrients.
The brand has received much praise for its personalized approach to multivitamins and has landed features in AskMen, Healthline, Gear Patrol, Forbes, and other notable publications. And, more than 35k followers across its Instagram and Facebook pages have taken notice.
Looking to increase your performance and better your health? This brand may be able to help. Before you commit, have a look through this Rootine vitamins review to read about how its service works.
We’ll also provide customer feedback, reveal information on discounts, and more, to help you decide if Rootine is right for your needs.
Overview Of Rootine
Ever taken vitamins and worried you’re getting an excess of some nutrients and a lack of others? That’s the principle behind Rootine, a personal nutrition brand that totally tailors vitamins and minerals to your unique bodily needs.
Founded in 2018 by Rachel Sanders and Dr. Daniel Wallerstorfer, in their own lives, the pair had always taken an interest in maximizing performance and increasing health. The history of these two powerhouses is quite different, but their goals were the same.
Before that fateful day in 2018, Sanders, an ex-investment banker starting a new business, found herself stressed, tired, and ultimately, unhealthy. Meanwhile, Dr. Wallerstorfer, a biotechnician and geneticist expert working in a European genetics lab, was on a quest to boost physical and mental performance.
After meeting through a mutual mentor, the two paired up and set out on a mission to create Rootine. Today, the brand is located in Nashville, Tennessee, and strives to deliver the utmost in quality.
Before we dive into information on how the brand’s custom vitamins work, this Rootine Vitamins review will give you a rundown of the brands highlights.
- Multivitamins contain a mix of vitamins, minerals, and micronutrients—up to 18 per formula
- Easy to swallow, unlike the usual supplement dose of large pills
- No nasty aftertaste or nausea
- $20 coupon when you subscribe to the mailing list
- Get $25 off your first DNA or Blood test
- Free shipping
- Ships to some international locations
How Does Rootine Work?
Experience better health in three steps. Rootine is a customized vitamin that’s completely tailored to your body’s specific needs. It’s a concept that just makes sense. We’re all built differently, so why would we think taking a generic multivitamin would all benefit us the same way?
Step 1: Test. To begin your journey with Rootine, you’ll first need to take the Lifestyle test, but the DNA and Blood Vitamin tests are optional. If you choose to take them, you’ll get an analysis of 50 vital genes, ultimately revealing how your body uses the fuel you put into it.
These tests will let you, and the folks at Rootine, peek into which kinds of vitamins and nutrients you need so that they can create the perfect supplement. You’ll also learn if you have any intolerances and if certain areas in your body, like your brain or heart, need special attention with certain minerals.
The Lifestyle quiz is quick and friendly, asking basic questions about your health, such as diet, stress, and weight.
The other tests involve a cheek swab and a simple finger prick. The whole testing process is quick and can be done at home by you. When you’re done, send everything back to Rootine’s lab to be analyzed.
Step 2. Take. Next, you’ll receive a 90-day supply of multivitamins tailored to the results of your tests. You’ll take your vitamin every day, but how you consume it is completely up to you.
Your supplement is in microbead form, so you can mix it into smoothies, liquids, or even food. This delivery system means that you will get all the results with none of the side effects normally associated with multivitamins. And, if you struggle to swallow pills, you can find a method that works for you.
Step 3. Track. Throughout your 90 day journey, it’s up to you to see how your body is responding to Rootine. You may be able to see and feel the results, but some effects take place on a cellular level, which is why it’s a good idea to track your body’s progress.
If at any time during or after your first round of supplements you take a Blood Vitamin or DNA test, Rootine will automatically adjust your formula and send you a new set for free (if these results come after you’ve purchased your next round of supplements).
You can also buy Rootine supplements without taking the DNA or the Blood Vitamin tests, just know that by taking either, your chances of better performance increase greatly.
At the end of your 90 days, your subscription will auto-renew. You cannot buy Rootine as a one-time purchase, but if you wish to only get one round, cancel your subscription right after you receive your order.
In the next section of this Rootine vitamin review, we’ll dive into exactly what’s inside the brand’s supplements, and what these elements mean for your health.
Rootine Vitamins Review
So what exactly is in Rootine Vitamins? So far, they sound impressive, but how do they work and what benefits will they bring?
This Rootine vitamins review is here to help answer that question. Let’s get into it.
Rootine is considered a multivitamin. That means the microbead-filled packs contain a full spectrum of vitamins, minerals, and micronutrients. Each pack can include up to 18 nutrients.
What’s in your unique formula depends on the results of your DNA and Blood Vitamin tests. If you only took the Lifestyle quiz, don’t worry, they’ll still tailor your formula based on your answers, but they may not be as exact as if you took either, or both, of the at-home tests.
What can you expect to find within your formula? A mixture of the following vitamins, minerals, and special compounds in customized doses:
- Vitamins B2, B6, B9, B12
- Vitamins D3, C, E
- Minerals such as magnesium, copper, manganese, calcium, zinc, iron, and selenium
- Special elements like CoQ10, phytosterols, AHA, and MSM
Your Rootine custom multivitamin will help you to feed your cells with the proper nutrition they need to thrive. Enjoy an uplift in mood, enhanced sleep and energy, and reach your health goals faster—and that’s just a few things that personalized supplements can do for your wellness!
Who Is Rootine for?
If you’re interested in increasing health and upping your performance, then Rootine may be right for you. Designed to help you take your vitality to the next level, the brand’s custom supplement can have great payoffs for those who don’t benefit enough from general vitamins.
Taking the stress out of guessing what your own needs are in terms of minerals and extracts, Rootine gets to the root of things, aka your DNA, then customizes a formula specifically for your needs.
Though multivitamins are suitable for people of all ages, Rootine is better fitted for men and women who are meticulous about their health and possibly those 18+.
Comparison: Rootine vs. Care/of
It’s 2021 and people are getting serious about their wellness. It’s no wonder health-maximizing services like Rootine exist, but it’s not the only one that offers custom health supplements.
In this section of our Rootine vitamins review, we’ll compare our featured brand with Care/of, a similar service that offers a tailored supplement plan.
Instead of one pill of microbeads that are adjusted to meet your body’s needs like Rootine offers, Care/of has a range of health products that you can add to a personal plan to create a daily supplement kit.
It’s relatively the same idea, but our competitor puts the control in the customer’s hands as to what their pill packs will contain. With Care/of, you can shop according to your health goal, or a la carte.
And, if you like, take the health quiz to better identify your body’s needs. It’s a peppy little quiz that gets to know your basic history with supplements and what your goals are for the future. The health-boosting service will then send you your recommended supplements and you can go from there.
There are quite a few differences between the two services, and yet, they both have similar missions. Differences such as:
- Your Care/of plan will be sent out to you every 30 days, whereas Rootine sends 90 days worth of microbeads at a time
- Our competitor brand also offers a selection of health products, including vitamins, protein powders, and probiotics, while Rootine has just one
Rootine’s service is more about finding what your body needs at a cellular level than customizing the vitamins to fit those needs. Care/of has that same mission, but without DNA and Blood Vitamin tests, its supplements cannot be totally tailored to your unique needs.
Care/of’s pricing varies. It depends on how many supplements you add to your plan. Our featured brand has one set price for its microbeads—$70 for a 3-month supply.
How Much Is Rootine?
Rootine is a premium product, but the brand’s multivitamin and testing services are relatively affordable. We’ll list them all for you below to help you know what to expect with the service.
- 90-Day Supply of Rootine $70
- Blood Vitamin Test $125 (on sale for $100)
- DNA Test $125 (on sale for $100)
- Reformations are free
Rootine Reviews: What Do Customers Think?
If you’ve read through the previous sections of this Rootine Vitamins review, then you probably noticed that the brand does things a little differently than other custom supplements brands on the market.
If, like us, its approach has piqued your interest, have a look at the information below to see what customers have to say about the service.
Before we got into the nitty-gritty results, we first wanted to get an overarching perspective of how others perceive the brand. We headed to Fin vs Fin, a wellness and tech blog.
The Rootine vitamins review said that the service is “the most rooted-in-science approach to daily vitamins we’ve ever seen,” and they’ve reviewed quite a few. Among their long list of pros, easy at-home testing, clean ingredients, easy-to-swallow formula, and high-grade nutrients stand proud.
Fin vs Fin appeared to be overwhelmingly positive about the brand’s service. But their review did mention a few of its negatives—things like a “lengthy” testing period, constant bloodwork to get accurate results, and no monthly plan option.
A Rootine Vitamins review on Nebula Genomics (another DNA testing company), showed a rating of 4.7/5 stars for the custom vitamin service, as well as the following rating breakdown:
- Results: 5/5 stars
- Price: 4/5 stars
- Individualized: 5/5 stars
Based on reviews rounded up from other sources, it found that many users think that “Rootine gives peace of mind on vitamin selection.” We can definitely second these opinions, as the world of supplements is vast and knowing which one is right for you can be an overwhelming task.
We headed over to Reddit to track down feedback from customer’s actual experience with the service. One Rootine vitamins review revealed, “I am on month three of using Rootine and coming to appreciate the results,” while another said it was “effective.”
Is Rootine Worth It?
If you already have results from a DNA test, then Rootine is relatively inexpensive at $23/month. If you take one of its blood or DNA tests, things get a little more pricey, but just know that it’s your choice whether the test is a one-off thing or something you’ll be doing every 3-6 months (as recommended).
Of course, we can see the benefits of constant testing, but we can also see where the costs rack up. With all that in mind, this Rootine vitamins review still concludes that its custom vitamins are worth the buy, and we’ll tell you why.
Rootine is doing something different, almost like a biohacking of sorts. Taking your unique genes, learning from them, then giving them what they need is an incredibly ingenious idea, and yet, this brand is the first of its kind. Even though the prices can be high, good health and increased performance are worth every penny.
Rootine Promotions & Discounts
Look, we know the prices for health services can stack up, that’s why throughout this Rootine vitamins review, we were on the lookout for every last deal the brand has to offer. Take a look at what we discovered:
- Get $20 off when you sign up for the newsletter
- $25 off your first DNA or Blood Vitamin Test
- Free Reformations throughout your 90-day supply
Sign Up For Rootine
If you’ve made it this far in our Rootine vitamins review, then you may be wondering how to sign up. Don’t worry, the process is pretty straightforward. All you need to do is follow these steps:
- Head to Rootine.co
- Click on ‘Get Started’
- Choose the DNA Test, Blood Vitamin Test, neither, or both
- Click ‘Order Now’
- Enter your billing and shipping information
- Sit back and your multivitamin will arrive promptly
Who owns Rootine?
According to CrunchBase.com, Bianca Gfrei, Daniel Wallerstorfer, Rachel Soper Sanders founded and own Rootine.
Where is Rootine based?
The customizable vitamin company is located in Nashville, TN.
How do I cancel my Rootine subscription?
There are many reasons why you may need to cancel your subscription. Whatever they are, this Rootine vitamins review is here to help. Stick to the rules below and your plan will no longer auto-renew.
- You must get in touch with Rootine customer service 14 days before your next billing period
- You can only cancel your subscription by emailing [email protected], you cannot do it through your account
What is Rootine’s Shipping Policy?
How quickly you receive your Rootine vitamins depends on if you take the DNA or Blood Vitamin tests, or if you’ve chosen to upload your results from another DNA website like 23andMe or Ancestry.com.
- If your results are already loaded onto your Rootine account, or if you’ve opted for the Lifestyle quiz only, you’ll get your vitamins in 2-3 weeks after your data has been analyzed.
- If you’re completing either of the brand at-home tests, your results will be ready in 2-6 weeks and your vitamins will be shipped out.
Shipping is free, but the service is only available in the US, the Netherlands, and Germany.
What is Rootine’s Return Policy?
Because Rootine vitamins are personal, it does not accept returns or process refunds of any kind.
How to Contact Rootine
If you need any other information that this Rootine vitamins review did not include, you can get in touch with the brand by using the following methods:
- Website contact form
- Website live chat
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