About True and Co
True and Co is an online lingerie company known for its comfortable and supportive bras and underwear. The brand has been featured in such notable media outlets as People Magazine, New York Magazine, and Forbes, and has a combined following of 475K on Facebook and Instagram.
The brand claims to create the softest and most lightweight lingerie out there, but does that stand up to scrutiny? This True and Co bras review will take a closer look at the company, its bestselling lingerie, customer reviews, and more to help you decide if this underwear truly is the next best thing to wearing nothing at all.
Overview of True and Co
Most women can relate to the problem of having an uncomfortable bra, and True and Co founder and CEO Michelle Lam is no different. Frustrated by trying to find a bra that would fit properly, she launched the brand in San Francisco in 2012 with the intention of giving women the best-fitted and most comfortable bras possible, without sacrificing the aesthetic effect.
The brand began by sending out a 26-question quiz on its website asking women their most common problems with bra fit and what they wished they could get in their lingerie. Receiving nearly 9 million responses, True and Co devised its first product line based on this incredible amount of crowdsourcing feedback, and have worked ever since to further develop its designs.
True and Co’s core belief is that women should feel beautiful in their own skin, regardless of shape or size. The brand seeks to promote representation, inclusivity, and equality in both its products and its social commitment, including working with organizations dedicated to helping women in need and battling breast cancer.
Before getting deeper into this True and Co bras review, let’s go over a few of the brand’s most notable pros and cons.
- Variety of soft and comfortable wire-free bras for all shapes and sizes
- Lingerie is nearly invisible under clothing
- Fast shipping through Amazon
- 30-day return policy and free return shipping
- International shipping available
- Largest cup size is a DDD
- Shipping times may differ depending on whether customer has an Amazon Prime membership
- Mixed reviews about customer service experiences
True and Co gives you some of the softest undergarments on the market with its selection of wireless bras, bralettes, and underwear. They’re perfect for everyday, all-day wear and will keep you looking and feeling true to yourself.
Bra shopping can be an intimidating experience, whether you’re looking for something spicy or just stocking up on your basics. But don’t worry, our True and Co bras review is here to help. Read on to find out how this brand is bringing new levels of comfort to women everywhere.
True and Co Bras Review
All True and Co lingerie is made with wonderfully soft-to-the-touch material that’s barely visible under clothes. But even if it looks like it’s not there, it’s still giving you all of the support you need. Below, our True and Co bras review uncovers some of the brand’s bestsellers.
True and Co True Body Lift Mesh Triangle Bra Review
The True Body Lift Mesh Triangle Bra offers all the same support benefits of the brand’s standard bras, with the added advantage of greater breathability. Made from a smooth microfiber fabric, this bra is comfortable for all-day wear, and on those hot summer days it can help slough off sweat and keep you cool in the heat.
Clasps can be a hassle when you’re in a hurry, but helpfully, the Mesh Triangle Bra is clasp-free and can easily be pulled over your head. The adjustable straps can be worn straight or crossed over, and if you don’t need the extra support, the pads in the cups are removable.
The True Body Lift Mesh Triangle Bra can accommodate those with a DDD cup size, and comes in six different colors: black, bronze, mink (light purple), dulce (light nude), malaga (deep pink), and hydro (light blue). Get it for $64.
True and Co True Body Triangle Convertible Strap Bra Review
The True Body Triangle Convertible Strap Bra is another great everyday option. The dipped neckline is ideal for deep-neck t-shirts or plunging tops, and the elastic-free construction means you won’t need to worry about it peeking through any of your shirts.
As the name suggests, the straps on this bra can be changed from straight to a criss-cross racerback style, which is a plus when you’re wearing tank tops. This beauty is available in 11 colors, so you can choose from a range of tasteful neutrals, soft pinks and purples, and earthier tones. The True Body Triangle Convertible Strap Bra retails for $44.
True and Co True Body V Neck Bra Review
Your scoop-neck T-shirts will never have looked better when you wear them with the True Body V Neck Bra. Don’t feel like layering? Don’t worry: with its V-neck front and back design and a bit of boldness, you can wear this bra on its own as a crop top. And if it’s feeling too tight, you can just remove the pads in the front.
This V-neck bra is made without clasps, elastics, or seams, so you won’t have to worry about that uncomfortable jabbing feeling you get with a traditional bra. The super-soft and -smooth material follows your natural shape while still offering support, making it even more comfortable for light activity or just plain lounging around.
Available in eight colors ranging from almost-nude dulce to deep-purple berry (as well as the ever-popular black), the True Body V Neck Bra retails for $49.
True and Co True Body Lift Scoop Neck Bra Review
Some women think that supportive bras sacrifice comfort, but that’s not the case with the True Body Lift Scoop Neck Bra. Made with the same silky materials as all the brand’s other bras, this gives you the extra lift you need without the wires.
True and Co claims that this bra will retain its shape even with everyday use, so don’t be afraid to break it out all week. Heading to the gym? It’s supportive enough to double as a sports bra as well. And don’t worry about finding your size, as it goes up to a 2XL.
Coming in your choice of 11 colors (we’re particularly intrigued by the light-turquoise “jadeite”), the True Body Lift Scoop Neck Bra sells for $58.
True and Co True Body Scoop Neck Bra Review
We’ve all had days where we just don’t feel like strapping in, but going out without a bra simply isn’t an option for some. That’s where the True Body Scoop Neck Bra comes in. The wireless, no-clasp design makes it invisible under your shirt or blouse, and thanks to the gorgeously soft material, you may even forget that you have it on—but that doesn’t mean it’s not working!
The True Body Scoop Neck Bra comes in five colors (dig that cute “retro pink”!), and sells for $44.
Is True and Co Sustainable?
True and Co includes a supply chain disclosure page on its website that attests to its ethical manufacturing practices. While the brand has made statements about reducing greenhouse gas emissions, this True and Co bras review was not able to find any concrete information about its sustainability efforts.
How Do You Wash True and Co Bras?
Washing bras can be a tedious task, and sometimes you can end up ruining them if they’re not given the proper care. Hand washing is the brand’s recommended method, so this True and Co bras review will take you through the necessary steps below:
- Fill a clean bathroom sink with cool or room-temperature water (hot water can break down the fabric and damage your bra)
- Put in a small amount of your preferred detergent (True and Co recommends alcohol-free detergent)
- Soak your bra(s) for about an hour, then gently work them to build up a lather
- Rinse bra(s) until the water runs clear, then squeeze to get out any excess water
- Lay the bra(s) flat on a towel and press to get any remaining water
- Place on a hanger to dry
Hand washing isn’t the quickest option, which is why a lot of people opt to use a machine. If you do this, make sure to put your bras in a mesh laundry bag, and use the “delicate” cycle if that option is available on your machine.
Who Is True and Co For?
Traditional bras with underwires can be uncomfortable, and if they don’t fit properly, they can dig into your skin. Also, if your breasts aren’t properly supported, they have the potential to cause headaches and neck pain.
True and Co second skin undergarments are for women who are looking for comfortable and supportive underwear that looks as good as it feels. Its bras give natural support without all the wires and elastic, are virtually invisible under clothing, and are comfortable enough for all-day wear.
Comparison: True and Co vs. HerRoom
While True and Co and HerRoom are both online lingerie companies, they present some differences in terms of the range of products as well as customer care.
HerRoom is a more established company that carries many different brands of lingerie in a more traditional style, including lace designs and underwire bras. Though there is a selection of seamless bras available, these are not made with the same kind of highly breathable fabric as True and Co’s products.
In contrast to HerRoom, True and Co sells items that are exclusively designed in-house. Its bras are seamless and wireless, making for comfortable and invisible wear, and are made from microfiber, which is both soft to the touch and allows for greater air flow than traditional materials.
Both companies have demonstrated a commitment to helping their customers find the ideal fit for their bras. True and Co designed its first products based on specific feedback from women about their difficulties with uncomfortable, ill-fitting bras. HerRoom, which doesn’t make its own products, devised a Universal Cup Size system to make finding the right size easier.
The clear distinction between the two brands is that True and Co is a creator as well as a retailer, whereas HerRoom is strictly a retailer. You would almost certainly be able to find a comfortable and attractive bra on the latter, but it might be hit or miss based on the maker. If True and Co works for you, though, you can have confidence in its whole line of items.
Want to learn more about HerRoom? Check out our full HerRoom Bras Review and see how they stack up!
True and Co Reviews: What Do Customers Think?
This True and Co bras review will now dig into customer reviews to see what people are really saying about this “barely-there” underwear. While the brand’s products rarely score below 4/5 stars on its website and at Amazon, there are some quibbles about product quality and customer service floating around out there. Let’s stick to the positives to begin with.
On trueandco.com, the True Body V Neck Bra has an average of 4/5 stars based on 2,199 reviews. Customers love this undergarment’s softness and versatility, as this comment attests: “I’m a 34D and I wear this bra to work everyday as a nurse. It’s the most buttery, comfortable bra while being supportive as well. I had to get a second color. Buy it!”
Over on Amazon, the True Body Lift Scoop Neck Bra also scores 4/5 stars from 1,411 reviews. Comments here indicated that the brand has built up a loyal following, as per this review from a repeat customer:
“I’ve been buying these bras since before they teamed up with Amazon. They hold up great, provide support, but none dig into me. They are not compression bras, but they are very comfortable for daily wear. Same great quality with even faster delivery.”
On the flipside, TrustPilot gives True and Co an average of 2.5/5 stars based on 9 ratings, with some commenters complaining about unresponsive customer service or not receiving orders or refunds. The very small number of these kinds of reviews makes them basically negligible, but it’s still worthwhile to keep them in mind.
Is True and Co Worth It?
Based on what this True and Co bras review could see, we would say that the brand’s products are definitely worth a try. Customer reviews are overwhelmingly positive, and the company’s products are comfortable and well-made. Who hasn’t dreamed of freeing themselves from those lousy, poking and digging underwires?
While we can largely dismiss the very few complaints about customer service, this True and Co bras review does need to note that the brand does not offer the widest range of cup sizes, topping out at DDD or E. If you require more capacity than this, you might be compelled to look elsewhere.
True and Co Promotions & Discounts
There is no True and Co discount code or True and Co coupon available at this time, but you can always sign up for the brand’s e-newsletter to get advance word on the latest deals on their products. Also, if you head to trueandco.com now, you can take advantage of a summer sale, which offers up to 35% off on select items.
Where to Buy True and Co
You can purchase the company’s products directly from trueandco.com, as well as through Amazon, Nordstrom, and Hudson’s Bay. True and Co also has a collaboration with Target, and its products can be found at select locations.
Who owns True and Co?
True and Co is owned by the American clothing company PVH. The brand’s parent company also owns such brands as Tommy Hilfiger and Calvin Klein, and has licensing arrangements with brands such as Michael Kors and Kenneth Cole.
Where is True and Co made?
Since True And Co is under PVH, its products are part of the parent company’s global supply chain. PVH has manufacturing locations in parts of Asia and Africa.
What sizes does True and Co have?
True and Co has a range of different sizes, and some of their bras can fit cup sizes up to a DDD. Here are the sizes offered for the items spotlighted in our True and Co bras review, along with the suggested cup sizes:
- True Body Lift Mesh Triangle Bra (A-D Cup)
- X-Small (30C-D, 32A-B)
- Small (32C-D, 34A-B)
- Medium (34C-D, 36A-B)
- Large (36C-D, 38A-B)
- X-Large (38C-D, 40A-B)
- True Body Life Mesh Triangle Bra (DD+ Cup)
- X-Small (30DD-DDD, 32DD)
- Small (32DDD, 34DD)
- Medium (34DDD, 36DD)
- Large (36DDD, 38DD)
- X-Large (38DDD, 40DD)
- True Body Triangle Convertible Strap Bra
- X-Small (30C-D, 32A-B)
- Small (32C-D, 34A-B)
- Medium (34C-D, 36A-B)
- Large (36C-D, 38A-B)
- X-Large (38C-D, 40A-B)
- True Body Lift Scoop Neck Bra (A-D Cup)
- X-Small to Large sizes have the same suggested cup sizes as items above
- 1X (40C-D, 42B)
- 2X (42C-D, 44B)
- True Body Lift Scoop Neck Bra (DD+ Cup)
- X-small to Large sizes have the same suggested cup sizes as the Triangle Mesh DD+ bra
- 1X (40DDD, 42DD)
- 2X (42DDD, 44D-DD)
What is True and Co’s Shipping Policy?
True and Co online orders are fulfilled by Amazon. If you have a Prime subscription, free domestic delivery can take 2 business days; if not, shipping can take between 4-20 business days. International shipping is also available through Amazon, with total shipping costs calculated at checkout.
What is True and Co’s Return Policy?
True and Co has a 30-day return policy through Amazon. You can initiate a return by going to Amazon’s Returns Center. Returns are free, and it can take about 2-3 weeks to get your refund.
How to Contact True and Co
We hope you enjoyed reading this True and Co bras review. If you have any questions we didn’t cover, you can contact the company’s customer service team by filling out the contact form on the brand’s website.
Still searching? Check out our reviews for other top bra brands and see how they stack up!