Because Market Underwear Review

 About Because Market 

Because Market Underwear Review

Because Market has become known for their incontinence products and incontinence underwear for mature men and women.

Selling over 80 million products to over 100,000 customers, it’s no wonder the brand has over 10,000 5-star reviews under its belt. Because Market has also been praised in many notable outlets such as Forbes, FastCompany, USA Today, and CBS. 

This Because Market underwear review will thoroughly examine the brand and its products. It will also look at the customer ratings, promotions, and more to help you decide if their products are worth buying. 

Overview of Because Market 

Because Market Underwear Review

The Because Market was founded in 2016 by Alexi Suvacioglu and Luca Gualco with a simple idea – “we wanted a better way to serve and support our families.”

The Redwood City, California-based brand was motivated by the assumption better protective underwear[1] can be life-changing.

With age, it is often common to lose control of the bladder, and incontinence products are a great solution to be able to live day to day with a solution that is both easily accessible and affordable. According to this review[2], a good history and examination would allow for the detection of triggers that can be modified to live a better quality of life. Conservative measures such as weight loss and bladder retraining have been proven to help the majority of patients.

Because Market was started to create a better way to help you and people you love live full lives.” With incontinence affecting 25 million people in the US, Because Market underwear is there for you when you need it most. 

The brand is also a proud partner of community organizations and initiatives across the US like The Salvation Army, NAFC, St. Francis Center, and Life Moves to help improve the lives and lifestyles of millions of people.

This Because Market underwear review will now look at the highlights of the brand.


  • A variety of discreet and effective incontinence products for men and women
  • Premium products that are designed by scientists and manufactured with quality materials for optimal fit 
  • Free trial boxes offered 
  • Discreet packaging 
  • 10,000 5-star reviews on the brand’s official website 
  • Free shipping on all orders over $15
  • 30-day satisfaction guarantee 
  • 30-day return policy 

Getting older shouldn’t have to mean you need to compromise on your lifestyle or fashion sense. Because Market’s line of men’s and women’s incontinence products have been thoughtfully designed so you can keep living life without worry or anxiety.

This Because Market underwear review will now go over the brand’s bestselling products. Along the way, you may find an item that meets your needs. So, have your card handy.  

Because Underwear for Men Review

No one should have to toss and turn all night worrying about their jammies, sheets, and covers.

The Because Underwear for Men (Overnight+) features an elastic waistband to fit snuggly around your waist and their next-generation cotton blend feels like real underwear underneath your boxers or pajamas.

What’s more, the flexible full leg coverage prevents outside leaks so you can sleep comfortably and soundly.  

The underwear has built-in odor control for all-night or all-day protection. The Because Market Underwear for Men can be bought for a one-time purchase at $19 or set up a Subscription in quantities of:

  • 20: $15
  • 40: $31
  • 60: $46
  • 80: $62
  • 100: $77
  • 140: $108

Hexa Yukon – Underwear for Men Review

Never forget, just because you’re older now doesn’t mean you stop living life. 

The Hexa Yukon – Underwear for Men’s cotton blend is engineered for odor control to provide protection any hour of the day and features a comfortable elastic waistband.

Cotton is composed of natural hollow fibers that are breathable and absorbent. Significant to this product, cotton fibers can hold water almost thirty times their own weight. This study[3] suggests the importance of the composition of the cotton blend in moisture absorption and how the weight and thickness of the blend would play a big factor in its durability. 

These underwear fit naturally underneath clothes, and the full leg elastic coverage will prevent any accidents from leaking.

The Because Hexa Incontinence underwear is available as a one-time purchase for $18, or you can purchase in quantities of:

  • 20: $16
  • 30: $23
  • 40: $30
  • 60: $44
  • 80: $58
  • 100: $69
  • 140: $95

Willow By Because Underwear For Women Review

The Willow incontinence underwear looks and feels like your own underwear as they disappear entirely under even tight-fitting clothing. 

Slay at any age with the Willow By Because Underwear For Women. These willow underwear are ultra-thin and discreet but come with maximum absorption.

The Willow diapers also feature extended double side leak guards and are appropriate for urinary and light bowel incontinence[4].

Never miss out on life again with this underwear, go to that party, Zumba class, or date, and feel 100% confident. You can buy them once for $18, or in packs of:

  • 20: $15
  • 40: $30
  • 60: $45
  • 80: $60
  • 100: $75
  • 140: $105

Hexa Catalina – Underwear for Women with Odor Control Review

Incontinence should not mean that you need to give up feeling sexy or confident. The Hexa Catalina – Underwear for Women with Odor Control are made to prevent you from feeling anxious during errands, work, or special occasions.

The underwear features the Because Market signature cotton blend that will trick you into thinking you’re wearing your underwear. With an elastic waistband made for ultimate comfort, these also guard against leaks. 

Most importantly, the Hexa Catalina underwear comes with odor control[5]. Urinary incontinence doesn’t mean your life is over. With Hexa Catalina underwear, your life is just beginning.

Purchase the Hexa Catalina – Underwear for Women with Odor Control once for $18, or grab them in packs of:

  • 20: $16
  • 30: $23
  • 40: $30
  • 60: $44
  • 80: $58
  • 100: $69
  • 140: $95

Look for the Hexa Catalina underwear for men on the official website to give the gift of confidence to your hubby, too. 

Because Premium Pads for Women Review

Stay active and never worry about leaks with the Because Premium Pads for Women. The pads are ultra-absorbent and designed to provide the best bladder protection available.

The Because incontinence pads are designed with large areas in the front and back and a slim middle for improved coverage that feels like your favorite cheeky underwear. It also features extended leak guards to ensure that no leaks slip out on the sides. 

These also contain a super-fast absorption gel[6] that pulls liquid away from the body and locks it to neutralize odor.

The premium pads are wrapped for discretion and fit into regular underwear with a strong adhesive backing to keep them in place.

So do yoga, go dancing with girlfriends, or take a stroll in the park. Get these Because Premium Pads for Women once for just $19, or in quantities of:

  • 20: $8
  • 40: $16
  • 60: $25
  • 80: $33
  • 100: $41
  • 140: $58

Because Underwear for Women (Overnight+) Review

Never worry about getting up in the middle of the night with the Because Underwear for Women (Overnight+).

These underwear are uniquely absorbent and soft and stop leaks from interrupting your day or night. Designed with advanced absorption material[7], they quickly move liquid away from your body while locking in odor. 

With reinforced leak guards around the leg to minimize the risk of leaks, the extra-long absorption pad within ensures you’re protected front and back no matter if you’re sitting, standing, or laying down.

Buy them once for $18, or grab them in packs of:

  • 20: $15
  • 40: $31
  • 60: $46
  • 80: $62
  • 100: $77
  • 140: $108

Yepzon Freedom Tracker Subscription

The Yepzon Freedom Tracker Subscription provides a personal safety device that combines alarm and tracking functions.

It is designed for everyday life’s surprising situations and to provide peace of mind. The GPS alarm uses the latest tracking technology and it is the first safety device to have: 

  • GPS tracking
  • 3G tracking
  • Wifi indoor tracking 
  • An alarm feature 

With a push of a button, the safety alarm informs the wearer’s location via the smartphone app, whether it’s outdoors, indoors, in the next room, or on the other side of the world!

Freedom works worldwide everywhere where there is a GMS network[8] with three different modes:

  • Locator
  • Locator + SOS button
  • SOS button

Get the Yepzon Freedom Tracker Subscription on a subscription for $14 per month, or buy it once for only $17

Somnapure Natural Sleep Aid 

The Somnapure Natural Sleep Aid has natural ingredients like Valerian Root Extract and Theanine that work together to keep you asleep without relying on harmful chemicals or toxins.

Valerian root has been studied and research has supported the theory that it may reduce the amount of time it takes to fall asleep, as well as improve sleep quality and quantity. This systematic review[9] suggests that methodology problems limit the ability to draw conclusions. To resolve this and produce results supporting the effects of valerian root, larger, randomized trials that assess changes in the standard, subjective measures of sleep quality are necessary. 

Theanine has been shown to help people sleep more easily and these benefits may result from effects that the amino acid has on brain chemicals that play a role in sleep. According to this study[10],  an increase in sleep quality was found when L-theanine was administered compared to the placebo. L-theanine administration showed that sleep quality and quantity improved in individuals who showed relatively low performance prior to treatment.

These natural ingredients produce induce a deep calm that helps you fall asleep quickly while your racing thoughts are dimmed to a minimum. Somnapure also has 3mg of melatonin which is a known, light sedative. 

Waking up feeling rested and ready for the day is priceless. Get the Somnapure Natural Sleep Aid for $31 per month, or once for $37.

Because Market Underwear Reviews: What Do Customers Think?

Because Market Underwear Review

This Because Market underwear review will uncover what customers honestly think of the brand. Overall, the brand’s customers are delighted with:

  • The high-quality range of products
  • Comfort
  • Affordability
  • Ability to personalize subscriptions
  • Quick shipping

Because Market reviews on the brand’s site give over 10,000 5-star reviews. Unfortunately, this Because Market underwear review found it difficult to find customer reviews from other sources matching those numbers.

But, the Better Business Bureau awarded the brand a B rating with a 3.39/5-star average from 124 reviews. One reviewer loved the products’ effectiveness and the customer service:

“I love the different sizes and styles and especially the powder and disposable wipes. The service is excellent. I’ve never been disappointed with this company and its products.”

One review site, Highya rated the brand with an overall rating of 4.3/5 stars from 58 customer reviews. Plus, out of all reviewers, 86% would recommend the brand. One review was particularly pleased with the Because Underwear for Men (Overnight+) saying:

“Excellent customer service. Product is excellent. Never any problems. Always get my delivery on time every month. Been a customer for over two years. Would recommend this company.”

Another positive review from the Because Market site echoes the sentiments felt by thousands of customers about the brand outperforming other incontinence brands by far:

“I’ve tried many different incontinence products, and this underwear is the best I have found. Super absorbent! I have never had any leakage (unlike other products). I don’t want to ever switch.” 

On the flipside, negative customer reviews primarily stem from complications with canceling subscriptions. Some customers said they canceled their subscription only to find the brand still charging them.

All in all, the positives outshone any issues customers had with Because Market.

Is Because Market Worth It?

Because Market Underwear Review

Ultimately, this Because Market underwear review thinks the brand is worth a try.

The brand’s catalog is extensive, providing a variety of high-quality products ranging from Because diapers to overnight products that come in a range of sizes.

The Because Market incontinence items for men and women allow older individuals to maintain confidence to live their lives without embarrassement. To sum up, is Because Market worth it? Yes, we think so.

Trust this Because Market underwear review. Buying from this brand will only enhance your quality of life, not make it more difficult.

Because Market Promotions & Discounts 

Because Market Underwear Review

At the time of this Because Market underwear review, there are no sales, discount codes, promo codes, or coupon codes. 

Where to Buy Because Market

Because Market Underwear Review

It appears the only place you can purchase Because Market products are the official website:


Because Market Underwear Review

What sizes does Because Market have?

Because Market sizes run from S-XXL in their men’s and women’s incontinence products.

What is Because Market’s Shipping Policy?

Because Market only ships within the US and there is a $2 fee for the initial trial order, and shipping is always free on orders $15+.

It takes 3-7 business days for delivery depending upon location. The brand provides you with tracking information and shipment updates through email and text once your order is placed.

What is Because Market’s Return Policy?

For Because Market returns, reach out to [email protected]. You can submit a return within the first 30-days after your shipment arrives.

To return items, they must be in new and unopened condition, and the customer is responsible for the cost of shipping the item back.

Refunds are reimbursed to the original form of payment and if sent without prior authorization may not be accepted

You can cancel your account at any time using your Because Market Account Portal and following these steps: 

  1. Open your “Access Your Account” email
  2. Click the “Access Account” button  
  3. Once the Because Account loads, click “My Account”
  4. Scroll to the bottom and select “Subscription Detail” and click “Cancel Plan”

Use your Because Market login at any time to make changes or cancel your subscription. 

How to Contact Because Market

If you’ve searched for the Because Market customer service phone number for help, here is the info you’ve been looking for: 

Because Market Phone Number: 1 855-231-6622 or 1 855-231-4440

Email: [email protected]

Because Market Facebook

If you choose to reach the brand via mail, the Because Market address is:

 Redwood City (HQ), CA

United States 

2694 Middlefield Rd unit F 

One last thing before you go, this Because Market underwear review advises against searching for the brand via, if not you will be directed to the wrong website.

We know how important good underwear is, which is why we’ve done the homework and found a few other great brands you should check out:



Wama Hemp Underwear



Article Sources

  1. Trowbridge, M. M., Wang, B., Gutshall, D., Rodenberg, C. A., & Farage, M. A. A randomized, controlled trial comparing skin health effects and comfort of two adult incontinence protective underwear Wiley Online Library Skin Research and Technology, 23(2), 202–211
  2. Nightingale, G. Management of urinary incontinence SAGE Journals Post Reproductive Health, 26(2), 63–70
  3. Cruz, J., Leitão, A., Silveira, D., Pichandi, S., Pinto, M., & Fangueiro, R. Study of moisture absorption characteristics of cotton terry towel fabrics ScienceDirect Procedia Engineering, 200, 389–398
  4. Leung, F. W., & Schnelle, J. F. Urinary and Fecal Incontinence in Nursing Home Residents U.S. National Library of Medicine Gastroenterology clinics of North America, 37(3), 697–x
  5. Hall, G., Alenljung, S., & Forsgren-Brusk, U. Identification of Key Odorants in Used Disposable Absorbent Incontinence Products U.S. National Library of Medicine Journal of wound, ostomy, and continence nursing : official publication of The Wound, Ostomy and Continence Nurses Society, 44(3), 269–276
  6. Ahmed, E. M. Hydrogel: Preparation, characterization, and applications: A review ScienceDirect Journal of Advanced Research, 6(2), 105–121
  7. Sugama, J., Sanada, H., Shigeta, Y., Nakagami, G., & Konya, C. Efficacy of an improved absorbent pad on incontinence-associated dermatitis in older women: cluster randomized controlled trial U.S. National Library of Medicine BMC geriatrics, 12, 22
  8. Cooper, T. Integration of Open-Source GSM Networks Semantic Scholar
  9. Bent, S., Padula, A., Moore, D., Patterson, M., & Mehling, W. Valerian for Sleep: A Systematic Review and Meta-Analysis U.S. National Library of Medicine The American journal of medicine, 119(12), 1005–1012
  10. Hidese, S., Ogawa, S., Ota, M., Ishida, I., Yasukawa, Z., Ozeki, M., & Kunugi, H. Effects of L-Theanine Administration on Stress-Related Symptoms and Cognitive Functions in Healthy Adults: A Randomized Controlled Trial U.S. National Library of Medicine Nutrients, 11(10), 2362

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Customer Reviews

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Ms Joyce Davison
Joyce Davis
3 years ago Reply

Recently received a box of Because disposable underwear and would appreciate knowing the price

Don't buy
3 years ago Reply

Ordered the guards for my husband according to the website. They sent a bogus product and tried to tell me it was the same.

gene patten
3 years ago Reply

I have tried for two Months to return a package and get a refund and all I get is a pare of pants foo of shit to do any good. All I want to do is get a refund off $ 191.00 and I get is the run. It time to do something

Cancel my order
carol kreider
3 years ago Reply

How do I cancel my order? I do not want it anymore

Jill Lehr
3 years ago Reply

My mom needs a small in size. She weighs only 100 pounds do you carry extra small or small?

3 years ago Reply

how is Because different from the numerous other products on the market for female urinary incontinence?

Marlene Crawford
3 years ago Reply

Dear customer service I could you send me size XL count 20 only what is the billing price of the 40 count you sent me I’ll keep them

Marlene Crawford
3 years ago Reply

Wrong size

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