Cantu Products Review

About Cantu Products

Cantu Products Review

Cantu Beauty is an award-winning haircare brand that creates products specifically designed to nourish curly hair. The company offers an extensive range of products that cater to different hair needs, providing protection, strength, and definition to natural hair. 

The brand has been featured in Healthline, Prevention, Mashable, Shape, Health, The Cut, and Cosmopolitan, as well as many other publications. They have a following of 397k on Instagram, and 232k on Facebook.

This Cantu products review will take an in-depth look at the brand, their best selling items, customer reviews, and will answer frequently asked questions about the brand to help you decide if their style of hair care is a good choice. 

Overview of Cantu Products

Cantu Products Review

Cantu has been helping women embrace their natural hair since Rick Cantu started the company in 2003. With the initial intent to finally provide an accessible product that moisturizes textured hair, Cantu’s line of products has grown throughout the years to include bodycare products that do for dry skin what their hair products do for dry hair. 

The brand’s affordably priced products help women to rock their curls instead of opting for damaging chemical treatments. Currently owned by PDC brands and based in Dallas, Texas, their mission is “to celebrate you in all your glory.” PDC brands is a mother company to an array of wellness, fragrance, and personal care products that stems out around the world. 

Before looking at their best selling products, we’ll take you through a quick overview of the pros and cons of the brand: 


  • An extensive range of affordable products made specifically for curly hair
  • Made with powerful natural ingredients 
  • Made without mineral oil, gluten, paraffin, and propylene. Also sulfate, parabens, and phthalate-free
  • Widely available
  • Customers appreciate that their products are affordable, accessible, and effective


  • Some customers have experienced hair breakage when using their products
  • Cannot buy directly from their website

Cantu hair products are a celebration of what makes you, you. Whether you have curly, coiled, wavy, or straightened hair, the brand has a product line to help make it shine. 

Cantu Products Review

This Cantu products review will feature the company’s best-selling products, including nourishing shampoos, protective conditioners, and defining styling creams. 

Please note that all products will include the prices posted on Amazon, as these products are not listed to buy on the brand’s official website.

Cantu Shampoo Review

Cantu’s best-selling shampoos featured below include their anti-fade, shea butter, and sulfate-free product lines. These shampoos were all created to bring hydration, supreme health, and shine to undernourished hair. 

Cantu Anti-Fade Color Protecting Shampoo Review

You may be growing out your natural hair, but that doesn’t mean you can’t have some fun with color or switch up your hair from time to time. The Cantu Anti-Fade Color Protecting Shampoo makes sure your red, blond, brown, or black tones stay looking fresh for longer. 

This sulfate-free shampoo doesn’t dry out hair, instead infusing it with quinoa protein to protect your gorgeous color. Though it doesn’t strip away dye, this Cantu favorite still washes away build-up and boosts shine. Keep your color vibrant with this anti-fade shampoo, available as a 13.5 fl oz bottle for $20 on Amazon.

Cantu Shea Butter Shampoo Review

A dry scalp can be extremely frustrating. Aside from the non-stop itch, flaking is never cute. The Shea Butter Moisturizing Cream Shampoo delivers long-lasting moisture to dehydrated scalps. 

Made with healing ingredients like shea butter, cocoa butter, and argan oil, this shampoo works to alleviate dryness while adding in nutrition with mango butter and jojoba oil. This shampoo goes one step further with vitamin E, making skin soft and supple. Get 24 hours moisture with this fast-absorbing product, available on Amazon in a 13.5 fl oz size for $15.

Cantu Sulphate-Free Cleansing Cream Shampoo Review

Did you know that sulfates can dry out skin, causing irritation and stripping hair? The Sulfate-Free Cleansing Cream Shampoo does things differently, but still provides the deep clean you need. Lathering beautifully, this shampoo gently cleanses hair and provides deep nourishment

Made with shea butter, this creamy cleanser also works to reduce breakage and strengthen hair without any of those harsh ingredients. This winner of the 2014 Ebony Beauty Grooming MVP awards is available on Amazon in a 13.5 fl oz bottle for $5.

Cantu Conditioner Review

Cantu conditioners come in a range of different formats. Their best-selling conditioning products featured below, include traditional rinse-out conditioners, co-washes, and styling products to hydrate and nourish your hair. 

Cantu Anti-Fade Color Protecting Conditioner Review

The Anti-Fade Color Protecting Conditioner is meant to be used with the Anti-Fade shampoo, keeping your colored hair from fading faster than it should. Silicone-free, this conditioner is made with quinoa protein color-protecting technology to help to lock in color. 

This product can reduce 84% of fading for red-colored hair. On top of keeping color vibrant, the conditioner moisturizes dehydrated hair and helps make it more manageable. The result is a soft, shiny, fresh color, so you can go longer in between salon visits. Available in a 13.5 fl oz size for $19 on Amazon.

Cantu Shea Butter Moisturizing Rinse Out Conditioner Review

Cantu uses the power of natural ingredients to help heal and tame rebellious hair. The Shea Butter Moisturizing Rinse Out Conditioner smooths and hydrates hair follicles with the help of honey, while vitamin E heals and protects hair from damage throughout the day. 

This rinse-out conditioner feeds hair the nutrients it needs to look and feel its best. This conditioner also helps to promote hair growth by strengthening the follicle, as well as repairing dry, brittle ends that have undergone breakage. Get silky soft curls for $5 on Amazon, available in a 13.5 fl oz size.

Cantu Sulphate-Free Hydrating Cream Conditioner Review

Using oil can sometimes work to give us smooth hair, but for some, the problem of dry, brittle strands is a little more complicated. The Sulfate-Free Hydrating Cream Conditioner moisturizes hair down to the follicle and prevents moisture from escaping throughout the day. This product also adds a slip layer to stop breakage from happening. 

The conditioner is sulfate-free, meaning that it won’t strip hair or cause skin irritation. The winner of the CurlBox Best Conditioner in 2015 is available in a 13.5 fl oz size for $5 on Amazon.

Cantu Complete Conditioning Co-Wash Review

For hair that is damaged or very dry, excessive washing can do more harm than good. As for shampoo strips hair of essential oils, sometimes it’s better to skip it altogether. That’s where co-wash comes in: Complete Conditioning Co-Wash cleanses hair while removing buildup, but doesn’t wash away any of the good stuff.

Shea butter works to envelop hair with vitamins A and E, boosting shine and healing from the inside out. This product also contains more than 15 natural kinds of butter and oils that help transform hair into soft, luscious strands. Available in a 10 fl oz format for $5 on Amazon. You can also try a Cantu hair mask for even more hydration.  

Cantu Leave-In Conditioner Review 

This Cantu Leave-In conditioner works to add extra moisture and protection throughout the day. They’re great for detangling hair and adding softness and shine. The Leave-In Conditioning Cream works to repair split ends, strengthening hair for longer, stronger curls. 

Made without any harsh additives, this product instantly adds shine and hydration and helps permed hair effortlessly transition back to its natural look. Available in a 12 oz format for $6 on Amazon. While you’re at it, finish the look with the moisturizing and hydrating Cantu gel. 

Cantu Avocado Hydrating Curling Cream Review 

Gorgeous, soft, defined curls are just a twist away with the Avocado Hydrating Curling Cream. Penetrating hair with hydration and vitamins, this delicious smelling cream strengthens brittle hair with a delectable combination of mango butter, coconut oil, and avocado oil

This product works for all hair textures. For best results, this Cantu products review recommends following the brand’s step by step instructions:

  1. Start with damp hair
  2. Divide your hair into sections 
  3. Smooth Cantu curl cream from the root to the ends
  4. Do not rinse
  5. If you need to refresh your curls throughout the day, smooth the cream over dry hair and fluff with your fingers

Get this very popular 12 oz cream for only $6 on Amazon, and bring those curls back to life.

Cantu Reviews: What Do Customers Think?

Cantu Products Review

This Cantu products review wanted to find out more about the brand’s products, so we saw for ourselves what customers experienced when using them. Ahead, you’ll find evaluations sourced from Walmart, Google, Amazon, and Reddit that mention effectiveness, use, and quality for the price. 

The Sulfate-Free Cleansing Shampoo is rated 4.6/5 stars by 175 customers on Walmart’s website. One happy mother wrote, “my 3-year-old daughter has 3b-4a hair and this along with the conditioner is hands down the best! Cantu is the best out of over 10 brands I’ve tried! love the price too.” 

Another mother, who isn’t as happy as the first, wrote, “This product is not as good as it used to be, I bought this for my daughter [a] few months ago with the conditioner, when she used it, her hair went tangled like dreadlocks. I had to cut out [some] of her hair.”

On Amazon, the brand’s products enjoy generally high praise across the board. The Cantu Coconut Curling Cream alone averages 4.5/5 stars out of over 10,000 reviews! Other notable ratings include,

  • Argan Oil Leave-in Conditioning Repair Cream: 4.6/5 stars, over 3,500 reviews
  • Shea Butter for Natural Hair Moisturizing Curl Activator Cream: 4.5/5 stars, almost 8,400 reviews
  • Shea Butter for Natural Hair Hydrating Cream Conditioner: 4.7/5 stars, over 8,500 reviews

The Shea Butter for Natural Hair Complete Conditioning Co-Wash is rated 4.2 stars by 111 customer reviews provided by Google ratings. A very satisfied customer wrote, “This product helped me with 1. My curly hair and keeping it moisturized 2. And helped me heal Seborrheic Dermatitis. I am 53yo. I have tried almost every imaginable shampoo and conditioner for my naturally curly hair.” 

A Reddit thread where users discuss the pros and cons of certain hair care products includes a comment that reads, “I love Cantu. I however have hair that needs lots of protein…  I adore the [Cantu Curl Activator Cream] it’s amazing.” 

Another Reddit Cantu products review mentions that only some of the items were effective. The comment read, “I have tried most things and my favorites are the twist and lock moisture gel, the deep treatment masque, and their leave-in with argan oil. I was not a fan of their shampoo or conditioners!” 

One customer who warned against using the leave-in conditioner wrote, “The leave-in makes your hair very dry! At first, it looks good but if you use it more and more it will dry it out.”

All in all, this Cantu products review found that the majority of customers who use the brand’s products have a positive overall experience, praising the effectiveness and price of their hair care line.

Is Cantu Worth It?

Cantu Products Review

Is Cantu a good hair product company? The brand’s products are rated highly by customers who love them for how they make their hair feel, how they smell, and their quality for the price.

From all that this Cantu products review has seen, it’s apparent that different products work for different people. Depending on the curl pattern and texture of your hair, some shampoos and conditioners may work better than others. This is to be expected with any hair care line and is exactly why the brand’s range of products is so extensive

Cantu curly hair formulas are made with effective natural ingredients that hydrate, repair, and nourish hair to help it look its best. Although you cannot order directly from their website, you can find their products easily in pharmacies and other online stores. Their hair care line is also affordable and easily accessible to customers, another big plus for the company. For all of these reasons, we believe their products are worth the buy. 

Cantu Promotions & Discounts 

Cantu Products Review

There are no promotions or discounts available on the brand’s official website. 

Where to Buy Cantu

Cantu Products Review

Cantu products are available for purchase from many retailers:

  • Walmart
  • Target
  • Walgreens
  • Kroger
  • FredMeyer
  • Harmon
  • Publix
  • Dollar General
  • CVS
  • Ulta Beauty
  • Wet man’s
  • Amazon


Cantu Products Review

Are Cantu products natural?

Cantu uses potent natural ingredients in its products such as black castor oil, shea butter, and avocado oil. While their range of products is not completely made from natural ingredients, they do not use harsh ingredients like mineral oil and sulfates. 

What does Cantu do to your hair? 

Cantu has many products that have a variety of effects. Their main purpose is to deeply nourish and hydrate hair while reducing frizz. Some of their shampoos and conditioners also help to define curls. 

Is Cantu for black hair?

Cantu products cater to those with curly hair. Most of their products are specifically designed for black hair. 

Is Cantu good for growing hair? 

This Cantu products review found that the brand has certain products, such as their Grow Strong Strengthening Treatment, that can help you grow your hair as they provide protection, protein, and nourishment. 

Can Cantu make straight hair curly? 

No, you cannot make your hair curly using Cantu products. Curling irons or more hands-on methods are required. 

Is it bad to put Cantu in your hair every day? 

Some Cantu products are specifically for everyday use, such as the Shea Butter Daily Moisturizer. Using other shampoos and moisturizers every day can cause hair to get frailer. 

Does Cantu cause hair loss? 

Cantu products, when used incorrectly or on the wrong type of hair, can cause hair loss. Too much of a good thing, such as protein, is entirely possible and can cause hair breakage when used too often. 

What is Cantu’s Shipping Policy?

Cantu does not have an online store, and because of that, they do not ship their products directly from their website. To buy Cantu products you will need to shop online or in-person at any of the retailers listed above in this Cantu products review and refer to their shipping policies. 

What is Cantu’s Return Policy?

Because you cannot order directly from the brand’s website, you will need to refer to the store’s return policy that you bought the products from. This Cantu products review notes that this can vary from retailer to retailer. 

How to Contact Cantu

If you need more information that this Cantu products review did not provide, you can use any of the following methods to contact the brand,

Check out these other reviews for brands that offer at home hair care products:

Madison Reed




Hair Club

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