Better Not Younger Review

About Better Not Younger

Better Not Younger Review

Better Not Younger manufactures haircare products for women over 40. They target something that’s often considered a taboo subject—how aging affects your hair growth and strength. 

It is known that hair thinning in women[1] can begin as young as the mid-30s due to a loss in hair density and a slower increase in the hair shaft’s diameter. Many women find this distressing – in fact, one study[2] found that hair loss can significantly negatively impact quality of life. If this sounds like you, read on! Better Not Younger may be able to help you.

The company’s been featured in prominent media outlets, including Forbes, NBC, and Allure. The growing brand has also gained 18.9K followers on Instagram and many rave reviews online. 

But is the company the real deal? This Better Not Younger review can answer that. We’re going to be taking an in-depth look at their best-selling products, customer testimonials, shipping policies, and more, to help you decide if they’re legit. 

Overview of Better Not Younger

Better Not Younger Review

Better Not Younger launched in 2019 with founder and CEO Sonsoles Gonzalez at the helm. She was growing frustrated with how the discussion surrounding aging women and their hair was non-existent. 

After working with haircare brands for 25 years, Sonsoles decided to create Better Not Younger in her 50s. The Florida-based company’s ambitious mission is to “change the industry”

They also aim to help women know and feel better about natural changes. As haircare marketing is dominated by youthful faces, Better Not Younger wants to represent those who are pushed to the margins. 

Better Not Younger Review

Before diving into this Better Not Younger review, here’s a list of the highlights of the brand.


  • Range of shampoos, conditioners, and serums
  • Specifically targeted towards aging women experiencing hair loss 
  • Formulated for sensitive skin 
  • Cruelty-free, paraben-free, and sulfate-free 
  • 100% vegan
  • The Better Hair Quiz offers accurate recommendations 
  • Subscription service available 
  • Free shipping on all US orders
  • Better Blog offers tips and more
Better Not Younger Review

Better Not Younger carries various hair care products, including serums, shampoos, conditioners, and even hair supplements. These products tackle hair thinning, scalp problems, heat damage, and repair. 

In this Better Not Younger review, we’ll be going over the company’s bestsellers. So if you’re in the market for some new hair repairing products, keep reading! 

Better Not Younger Review

As said above, the Better Not Younger hair care line carries many products. But what do customers find most effective? Let’s go over some popular faves to get the scoop on the new brand. 

Note that all of these products have a financing option with Afterpay. 

Better Not Younger Superpower Fortifying Hair Scalp Serum Review 

The Fortifying Hair Scalp Serum was created with women over 40 in mind. This serum works to keep your scalp happy, which should result in more volume and faster hair growth. 

This serum contains the key ingredients of niacinamide, caffeine, and Gotu Kola. Niacinamide, a form of vitamin B3, and caffeine are super successful in increasing hair growth. One study[3] that looked at a blend containing these ingredients found that they successfully raised the hair shaft’s diameter. Similarly, Gotu Kola[4], a herb in the parsley family, has increased the potential for hair growth.

This product conditions your scalp and hair at the roots. So, it helps strengthen your aging follicles. And you can melt your worries about your strands looking greasy throughout the day, as this serum is pretty weightless. 

As a bonus, the hair serum is cruelty-free, sulfate-free, and paraben-free, so you’ll be totally guilt-free. For the best results, use this serum daily on towel-dried or dry hair. 

A one-time purchase of the Fortifying Hair Serum will run you about $47

Better Not Younger Hair Thickener Review 

If you’re looking to add some stylish volume, the Better Not Younger Hair Thickener might be able to help you out. This spray gives you the look of bouncy, thick locks by lifting hair at the root. It’s also another product that conditions your scalp for a bouncy, dense mane. 

Some hard-hitting ingredients include ceramides and niacinamide. Ceramides[5] have proven to repair damaged hair, increase smoothness and flexibility. One study[6] showed that niacinamide successfully increases hair fullness. Basically, this spray formula is a hair savior.

To get beautiful results, spray the Hair Thickener on wet/damp hair at the roots. It’s best to spray where it looks like there’s thinning. Comb through and style. Better Not Younger also recommends reapplying the next day for a refresh. 

The Better Not Younger’s Hair Thickener retails for $34

Better Not Younger Wake Up Call Volumizing Shampoo Review 

Say “good morning!” to better hair after incorporating the Wake Up Call Volumizing Shampoo into your usual routine. This color-safe formula can leave your tresses looking luscious and shiny without any product buildup. 

This sulfate-free Better Not Younger shampoo is rich in vitamins and natural conditioners that can leave you feeling refreshed and ready to take on the day. Of course, thin strands will get the same rejuvenation and a little extra body too. 

A key ingredient in this shampoo is burdock root. This ingredient has anti-inflammatory[7] properties, which allow the scalp to be the perfect canvas for hair growth. One study[8] found that a shampoo containing anti-inflammatory and antioxidant ingredients successfully increased hair growth and reduced hair fallout.

The 8.4 fl oz Wake Up Call Volumizing Shampoo retails for $27. This Better Not Younger review recommends pairing this product with its matching conditioner for the best results, which we’ll look at next.

Better Not Younger Wake Up Call Volumizing Conditioner Review 

As said above, the Wake Up Call Volumizing Conditioner can follow the shampoo of the same name to optimize results. It’s the final step to achieving the radiant hair of your dreams. 

This conditioner has the same nourishing ingredients as its shampoo with a few extras, including oleanolic acid. One study[9] found that a hair loss lotion containing oleanolic acid increased the number of hair fibers, increasing overall thickness. Oleanolic acid accomplishes this by inhibiting DHT[10] (dihydrotestosterone), which is associated with hair follicles’ diameter. By reducing DHT levels, oleanolic acid can help to increase hair thickness. 

The Wake Up Call Volumizing Conditioner comes in an 8.4 fl oz bottle, and it sells for $27

Better Not Younger New Dawn Activated Charcoal Scalp Cleanser Review 

Product buildup is a common problem when it comes to the scalp. But, you can turn over a new leaf with the New Dawn Activated Charcoal Scalp Cleanser. This product can rejuvenate your scalp and life with its deep cleansing properties. 

This activated charcoal cleanser includes powerful ingredients like lactic acid, menthyl lactate, and the star of the show, activated charcoal. Anecdotal evidence suggests that this ingredient has the potential to cleanse the scalp and increase hair volume[11].  Essentially, this gentle exfoliant eliminates residue buildup and can get you a step closer to healthier locks.

This refreshing New Dawn Activated Charcoal Scalp Cleanser retails for $34

Better Not Younger No Remorse Heat Protection & Taming Spray Review 

Some of us haven’t been blessed with naturally straight or naturally curly hair, so we turn to heat styling tools. But, we also want to protect our tresses as best as we can. That’s where the No Remorse Heat Protection & Taming Spray comes in. 

Using hot tools, such as flat irons, is known to cause hair damage[12] – especially when misused and without heat protection for the hair. Thanks to No Remorse, you don’t need to completely say goodbye to your flat iron.

This heat protector contains a mixture of vitamin E, argan oil, and avocado oil to keep hair moisturized and safe from breakage. Vitamin E[13] has been shown to have a photoprotective effect on the hair, meaning that it protects against sun damage, and argan oil keeps the hair moisturized. Meanwhile, avocado oil has a smoking point[14] of 520 degrees Fahrenheit – meaning that coating your strands in it before applying heat can help prevent your hair from burning.

Additionally, this Better Not Younger review found that you can apply this spray throughout the day to keep your mane in place. Here’s how to use the product before styling: 

  1. Apply the product to dry or damp hair
  2. Hold the bottle about 6-8 inches from your hair and spray. You can also spray the product into your hands and apply it manually. 
  3. Run a brush or comb through your hair to distribute the product evenly
  4. Style your hair however you want, and get ready to take on the day! 

The No Remorse Heat Protector costs $32 on the company website. Subscribe to the product and get it for just $27

Is Better Not Younger Vegan? 

Better Not Younger Review

Better Not Younger products are vegan except for their Skin & Scalp Collagen Gummies. They are also a cruelty-free brand. 

Who Is Better Not Younger For? 

Better Not Younger Review

Better Not Younger’s products and marketing are specifically designed for women over 40 experiencing hair thinning and loss. But, in their FAQ, the company states that men who are dealing with similar problems can benefit from taking their hair and skin vitamins. 

Better Not Younger Reviews: What Do Customers Think?

Better Not Younger Review

Getting the right products for your hair and scalp can be a hit-or-miss situation. Customer feedback can help in that aspect. That’s why this Better Not Younger review scoured the internet for testimonials to help you get a better idea of what the brand’s bestsellers can do. 

We found feedback on the company website and third-party sites like Influenster and Sephora. The reception is mainly appreciative, with some complaints about their products sprinkled throughout. We’ll go over the positives first. 

On the company website, Better Not Younger has an overall rating of 4.3/5 stars from 2.9k reviews. People praise the products, fast shipping, and customer service. Here’s the average rating for each product in this review: 

  • Superpower Fortifying Hair & Scalp Serum: 4.6/5 stars from 464 reviews 
  • Life Me Up Hair Thickener: 4.5/5 stars from 543 reviews x
  • Wake Up Call Volumizing Shampoo: 4.8/5 stars from 761 reviews  X
  • Wake Up Call Volumizing Conditioner: 4.7/5 stars from 514 reviews x
  • New Dawn Activated Charcoal Scalp Cleanser: 4.6/5 stars from 173 reviews X
  • No Remorse Heat Protection Spray: 4.8/5 stars from 170 reviews x
Better Not Younger Review

We’re going to be honing in on the Fortifying Hair Serum and the Wake Up Call Conditioner for direct reviews. 

A reviewer on the main website loves the hair serum, as they shared: “I’ve been using the […] serum for a couple of months now. I’m impressed with the added volume and thickness it gives to my hair. My stylist was also impressed with the health of my scalp, which had been dry for several months in the winter.” 

The Fortifying Hair Serum seems to have earned its award. Another customer raves about the product, saying, “I have been using this product for about one year, and I have noticed a definite improvement in the thickness and texture of my hair. My hair doesn’t lay flat against my head any longer and is easier to style.” 

So far, so good! When it comes to the Volumizing Conditioner, it has an average of 4.6/5 stars from 100 reviews on Sephora. A customer recalls having incredibly soft hair, writing, “Received this as a sample and fell in love. I put it through my whole hair, roots to ends, and left it in for 10 minutes, and my hair was SILKY and VELVETY like I’ve never felt before. IT’S AMAZING.”

Better Not Younger Review

Other customers at Sephora praise the conditioner for being able to hold volume for long periods of time. So, it seems like the brand is well-loved. But, this Better Not Younger review found some criticisms about specific products, including their award-winning serum. 

Customers on Better Not Younger’s main website have gripes as well, saying that they haven’t seen any changes in their hair. One customer continued use for the recommended time (3–4 weeks), and they didn’t see any results. 

This Better Not Younger review had trouble finding testimonials about the company’s customer service outside of the main website. For example, there aren’t many complaints about their team’s response times. 

Is Better Not Younger Worth It?

Better Not Younger Review

When women get to a certain age, it’s difficult to find representation within the beauty industry, especially when it comes to hair care. Better Not Younger works to change that narrative and start a conversation about women’s changes with age. 

Based on this Better Not Younger review, we would say that the company is worth checking out if you’re struggling with hair thinning and hair loss. The products are well-thought-out, and the company is transparent about what ingredients they use, which is a huge plus. 

Additionally, with vegan and cruelty-free products formulated for sensitive skin, the chances of irritation are slim. Along with the positive customer reviews and if you have the means, their hair products might be your saving grace.

Better Not Younger Review

Plus, if you are skeptical, you can take their hair quiz to see which products the company will recommend for you. 

We would note that there aren’t many reviews about customer service experiences outside the main website. There aren’t many complaints about their service either, but definitely keep that in mind if you’re talking to representatives. 

Better Not Younger Promotions & Discounts 

Better Not Younger Review

This Better Not Younger review found a few ways for buyers to save money. For example, orders over $100 are eligible for a complimentary Deluxe Minis Kit for only $10 (use the code KIT10 at checkout). 

You can also join the brand’s rewards program to collect points towards future purchases. 

Where to Buy Better Not Younger

Better Not Younger Review

You can buy Better Not Younger directly from Their products are also available at Sephora locations in the United States.  


Better Not Younger Review

Where is Better Not Younger made? 

Better Not Younger products are made in the US. The company’s headquarters are located in Miami, Florida. 

What is Better Not Younger’s Shipping Policy?

Better Not Younger offers free shipping for US residents. International shipping costs may vary based on local mail laws. 

US orders are typically fulfilled within 1 to 2 business days. Better Not Younger estimates that your package should arrive between 5 to 8 days, depending on where you live. Delivery times for international orders may vary based on your local customs process. 

If you want your products delivered ASAP, you can contact the Better Not Younger team by email. Include your order number, and they’ll try to expedite the process. 

What is Better Not Younger’s Return Policy?

Better Not Younger has a 30-day return policy. Your product must be unused or less than 1/3 used to qualify for a refund.

Simply email their customer service team with your order number, the items you’re returning, and your reasoning. Then, pack up and seal your items for safe transport and ship to their mailing address. You can find it in the following section. 

Your refund will be processed within 2 to 3 weeks of BNY receiving your package. Note that the total does not include shipping fees. They also don’t accept returns if your product wasn’t purchased directly from their website. 

How to Contact Better Not Younger

If you have any other questions beyond this Better Not Younger review, contact the brand via any of the following methods:  

  • Filling out the online contact form 
  • Phone: 1 (800) 406-3026
  • Email: [email protected]
  • Mail:

Better Not Younger Returns
10461 NW 36th Street 
Doral, FL 33178

Better Not Younger monitors their phone lines from Monday to Friday, 9 AM–5 PM, ET.

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Article Sources

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[2] Biondo, S., & Sinclair, R. Quality of Life in Australian Women with Female Pattern Hair Loss The Open Dermatology Journal, 4(1)
[3] Davis, M. G., Thomas, J. H., Van de Velde, S., Boissy, Y., Dawson Jr, T. L., Iveson, R., & Sutton, K. A novel cosmetic approach to treat thinning hair Wiley Online Library British Journal of Dermatology, 165, 24-30
[4] Choi, Y. M., An, S., Lee, J., Lee, J. H., Lee, J. N., Kim, Y. S., ... & Bae, S. Titrated extract of Centella asiatica increases hair inductive property through inhibition of STAT signaling pathway in three-dimensional spheroid cultured human dermal papilla cells Bioscience, biotechnology, and biochemistry, 81(12), 2323-2329
[5] Morita, T., Kitagawa, M., Yamamoto, S., Sogabe, A., Imura, T., Fukuoka, T., & Kitamoto, D. Glycolipid Biosurfactants, Mannosylerythritol Lipids, Repair the Damaged Hair Journal of oleo science, 59(5), 267-272
[6] Draelos, Z. D., Jacobson, E. L., Kim, H., Kim, M., & Jacobson, M. K. A pilot study evaluating the efficacy of topically applied niacin derivatives for treatment of female pattern alopecia Wiley Online Library Journal of cosmetic dermatology, 4(4), 258-261
[7] Thomas, A., Varghese, S. A., Thomas, A., & Jiju, V. Hair is an accoutrement, hair is jewelry, it’s an accessory-Realize “The killing effects of shampoo” J Med Plants Stud, 5(2), 238-42
[8] Anzai, A., Pereira, A. F., Malaquias, K. R., Guerra, L. O., & Mercuri, M. Efficacy and safety of a new formulation kit (shampoo+ lotion) containing anti‐inflammatory and antioxidant agents to treat hair loss Wiley Online Library Dermatologic therapy, 33(3), e13293
[10] Suchonwanit, P., Iamsumang, W., & Leerunyakul, K. Topical finasteride for the treatment of male androgenetic alopecia and female pattern hair loss: a review of the current literature Taylor & Francis Online Journal of Dermatological Treatment, 1-6
[12] Mirmirani, P. Ceramic flat irons: Improper use leading to acquired trichorrhexis nodosa Journal of the American Academy of Dermatology, 62(1), 145-147
[13] Prasertpol, T., & Tiyaboonchai, W. Nanostructured lipid carriers: A novel hair protective product preventing hair damage and discoloration from UV radiation and thermal treatment ScienceDirect Journal of Photochemistry and Photobiology B: Biology, 204, 111769

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