Better Not Younger Review

About Better Not Younger

Better Not Younger is a hair care brand dedicated to meeting the unique needs of women over 40. Their products target age-related hair challenges, like thinning, dryness, and loss of elasticity. With a focus on rejuvenation, Better Not Younger empowers women to embrace their hair at any age.

The brand’s mission is to provide effective solutions specifically tailored to the changing needs of mature hair. Better Not Younger formulates products that nourish and revitalize, helping to combat common concerns like brittle strands and reduced hair density. By addressing these challenges, they aim to boost confidence and celebrate the beauty of age.

In a study exploring the impact of hair loss on quality of life, researchers observed a significant correlation between hair loss and decreased psychological well-being. Participants reported feelings of embarrassment, self-consciousness, and diminished self-esteem, which negatively affected their overall quality of life. Addressing hair loss concerns is crucial in promoting emotional well-being and enhancing individuals’ overall satisfaction with their appearance and daily lives.

Better Not Younger offers a diverse range of hair care products designed to restore vitality and manageability. From shampoos and conditioners to serums and styling products, their formulations are enriched with ingredients that promote hydration, strengthen hair fibers, and improve overall hair health.

In addition to their focus on age-related hair issues, Better Not Younger is committed to clean and sustainable beauty practices. They prioritize using high-quality, natural ingredients and avoid harmful chemicals like sulfates, parabens, and phthalates. Better Not Younger’s eco-conscious approach reflects their dedication to both hair health and environmental responsibility.

Recent Studies About Haircare Products

If you’re looking for haircare products to address specific hair concerns (such as hair loss, thinning, or dryness), it may be useful to explore recent studies on the ingredients used in the products of your chosen brand.

• A 2015 review discusses the various hair conditions affecting hair health and growth, such as hair loss, graying, and dandruff. The review also highlights the potential damaging effects of external factors and chemicals found in many shampoos, and emphasizes the importance of selecting safe and nourishing ingredients for scalp improvement.

• A 2022 review summarizes the current and emerging therapies to promote hair growth, with a focus on androgenetic alopecia (AGA), male pattern hair loss (MPHL), and female pattern hair loss (FPHL). The review outlines various treatments such as finasteride, minoxidil, topical prostaglandins, natural supplements, microneedling, low-level laser light, platelet-rich plasma, fractional lasers, cellular therapy, Wnt activators, and SFRP1 antagonism.

Pros and Cons

Pros:

1. Targeted Solutions for Mature Hair: Better Not Younger specializes in addressing the specific needs of women over 40, offering targeted solutions for age-related hair concerns such as thinning, dryness, and loss of elasticity. Their products are formulated to nourish and revitalize mature hair, promoting improved texture, volume, and overall hair health.
2. Embracing Age with Confidence: The brand’s focus on empowering women to embrace their hair at any age is a significant advantage. Better Not Younger encourages a positive mindset by celebrating the beauty and uniqueness of mature hair, helping women feel confident and comfortable in their own skin.
3. Effective Formulations: Better Not Younger utilizes high-quality ingredients known for their beneficial effects on hair health. From hydrating and strengthening ingredients to those that promote scalp health and stimulate hair growth, their formulations aim to deliver noticeable results, enhancing the overall appearance and condition of mature hair.
4. Clean and Sustainable Beauty: Better Not Younger prioritizes clean and sustainable beauty practices. They avoid harmful chemicals and opt for natural, environmentally-friendly ingredients. This commitment to clean beauty aligns with the growing demand for safer and more eco-conscious hair care options.

Cons:

1. Limited Product Range: Compared to some other hair care brands, Better Not Younger may have a more limited product range. While they offer solutions for common age-related hair concerns, customers seeking a wide variety of styling products or specialized treatments may find a narrower selection in their product lineup.
2. Availability and Accessibility: Depending on your location, accessing Better Not Younger products may be challenging. Availability may be limited to certain regions or online platforms, which can pose difficulties for those who prefer in-store purchases or have limited access to online shopping.
3. Individual Hair Variability: While Better Not Younger formulates their products for mature hair, individual hair needs and responses can vary. Some individuals may experience different outcomes or preferences based on their unique hair type, texture, and condition. It’s important to keep in mind that not all products may work equally well for everyone.
4. Price Point: Better Not Younger’s focus on targeted solutions and high-quality ingredients may result in a higher price point compared to some mainstream hair care brands. This may be a consideration for budget-conscious consumers who are seeking more affordable options.

Key Ingredients in Better Not Younger Products

Better Not Younger prides itself on formulating hair care products with a selection of key ingredients that cater to the specific needs of mature hair. These ingredients are carefully chosen for their nourishing and revitalizing properties, promoting healthier, more vibrant hair. Here are some of the key ingredients commonly found in Better Not Younger products:

1. Peptides and Proteins:

Better Not Younger incorporates peptides and proteins into their formulations to strengthen and fortify mature hair. These ingredients help to improve hair elasticity, enhance resilience, and minimize breakage. Peptides and proteins work at a structural level to revitalize the hair and promote a more youthful appearance.

2. Botanical Extracts:

Better Not Younger harnesses the power of various botanical extracts to support the health and vitality of mature hair. These extracts often include:

• Saw Palmetto Extract: Saw palmetto extract is known for its potential to inhibit the production of DHT (dihydrotestosterone), a hormone associated with hair loss. It may help promote hair density and minimize hair thinning.
• Baobab Seed Extract: Baobab seed extract is rich in vitamins and antioxidants, providing nourishment to the hair and scalp. It helps improve moisture retention, combat dryness, and promote overall hair health.
• Aloe Vera Leaf Juice: Aloe vera leaf juice is renowned for its soothing and moisturizing properties. It helps calm the scalp, reduce inflammation, and maintain optimal hydration levels for healthier-looking hair.

3. Essential Oils:

Better Not Younger incorporates essential oils into their products to provide additional benefits to mature hair. Some commonly used essential oils include:

• Rosemary Oil: Rosemary oil stimulates the scalp and promotes hair growth. It can help improve circulation, strengthen the hair follicles, and enhance overall hair health.
• Lavender Oil: Lavender oil has calming and soothing properties, which can be beneficial for a sensitive or irritated scalp. It may also help reduce scalp inflammation and support a healthy hair environment.
• Argan Oil: Argan oil is rich in antioxidants, essential fatty acids, and vitamins. It helps nourish and hydrate the hair, promoting shine, softness, and manageability.

4. Vitamin Complexes:

Better Not Younger products often include vitamin complexes, such as vitamins B, C, and E. These vitamins contribute to overall hair health by providing antioxidant protection, promoting collagen production, and supporting a balanced scalp environment.

These are just a few examples of the key ingredients commonly found in Better Not Younger products. By incorporating these carefully selected ingredients, Better Not Younger aims to nourish, revitalize, and promote the overall health and appearance of mature hair.

5 Better Not Younger Bestsellers

Better Not Younger Superpower Fortifying Hair Scalp Serum Review 

The Fortifying Hair Scalp Serum was created with women over 40 in mind. This serum works to keep your scalp happy, which should result in more volume and faster hair growth. 

This serum contains the key ingredients of niacinamide, caffeine, and Gotu Kola. Niacinamide, a form of vitamin B3, and caffeine are super successful in increasing hair growth. One study^[3] that looked at a blend containing these ingredients found that they successfully raised the hair shaft’s diameter. Similarly, Gotu Kola^[4], a herb in the parsley family, has increased the potential for hair growth.

This product conditions your scalp and hair at the roots. So, it helps strengthen your aging follicles. And you can melt your worries about your strands looking greasy throughout the day, as this serum is pretty weightless. 

As a bonus, the hair serum is cruelty-free, sulfate-free, and paraben-free, so you’ll be totally guilt-free. For the best results, use this serum daily on towel-dried or dry hair. 

A one-time purchase of the Fortifying Hair Serum will run you about $47. 

Better Not Younger Hair Thickener Review 

If you’re looking to add some stylish volume, the Better Not Younger Hair Thickener might be able to help you out. This spray gives you the look of bouncy, thick locks by lifting hair at the root. It’s also another product that conditions your scalp for a bouncy, dense mane. 

Some hard-hitting ingredients include ceramides and niacinamide. Ceramides^[5] have proven to repair damaged hair, increase smoothness and flexibility. One study^[6] showed that niacinamide successfully increases hair fullness. Basically, this spray formula is a hair savior.

To get beautiful results, spray the Hair Thickener on wet/damp hair at the roots. It’s best to spray where it looks like there’s thinning. Comb through and style. Better Not Younger also recommends reapplying the next day for a refresh. 

The Better Not Younger’s Hair Thickener retails for $34. 

Better Not Younger Wake Up Call Volumizing Shampoo Review 

Say “good morning!” to better hair after incorporating the Wake Up Call Volumizing Shampoo into your usual routine. This color-safe formula can leave your tresses looking luscious and shiny without any product buildup. 

This sulfate-free Better Not Younger shampoo is rich in vitamins and natural conditioners that can leave you feeling refreshed and ready to take on the day. Of course, thin strands will get the same rejuvenation and a little extra body too. 

A key ingredient in this shampoo is burdock root. This ingredient has anti-inflammatory^[7] properties, which allow the scalp to be the perfect canvas for hair growth. One study^[8] found that a shampoo containing anti-inflammatory and antioxidant ingredients successfully increased hair growth and reduced hair fallout.

The 8.4 fl oz Wake Up Call Volumizing Shampoo retails for $27. This Better Not Younger review recommends pairing this product with its matching conditioner for the best results, which we’ll look at next.

Better Not Younger Wake Up Call Volumizing Conditioner Review 

As said above, the Wake Up Call Volumizing Conditioner can follow the shampoo of the same name to optimize results. It’s the final step to achieving the radiant hair of your dreams. 

This conditioner has the same nourishing ingredients as its shampoo with a few extras, including oleanolic acid. One study^[9] found that a hair loss lotion containing oleanolic acid increased the number of hair fibers, increasing overall thickness. Oleanolic acid accomplishes this by inhibiting DHT^[10] (dihydrotestosterone), which is associated with hair follicles’ diameter. By reducing DHT levels, oleanolic acid can help to increase hair thickness. 

The Wake Up Call Volumizing Conditioner comes in an 8.4 fl oz bottle, and it sells for $27. 

Better Not Younger New Dawn Activated Charcoal Scalp Cleanser Review 

Product buildup is a common problem when it comes to the scalp. But, you can turn over a new leaf with the New Dawn Activated Charcoal Scalp Cleanser. This product can rejuvenate your scalp and life with its deep cleansing properties. 

This activated charcoal cleanser includes powerful ingredients like lactic acid, menthyl lactate, and the star of the show, activated charcoal. Anecdotal evidence suggests that this ingredient has the potential to cleanse the scalp and increase hair volume.  Essentially, this gentle exfoliant eliminates residue buildup and can get you a step closer to healthier locks.

This refreshing New Dawn Activated Charcoal Scalp Cleanser retails for $34. 

Is Better Not Younger Vegan? 

Better Not Younger products are vegan except for their Skin & Scalp Collagen Gummies. They are also a cruelty-free brand. 

How to Use Better Not Younger Products

To maximize the benefits of Better Not Younger hair care products and achieve the desired results, it’s essential to follow the recommended usage instructions. Here’s a general guide on how to use Better Not Younger products effectively:

1. Read and Follow Product Labels: Start by carefully reading the product labels and instructions provided by Better Not Younger. Each product may have specific guidelines for usage, so it’s important to familiarize yourself with the recommended steps and any special considerations.
2. Wet Hair Thoroughly: Before applying any Better Not Younger product, wet your hair thoroughly with lukewarm water. Ensure that your hair is fully saturated, as this helps the product distribute evenly and penetrate the strands effectively.
3. Apply the Product: Take the appropriate amount of product based on the instructions or your hair length and density. Gently massage the product into your scalp and work it through the lengths of your hair, focusing on the areas that require attention. Pay attention to any specific recommendations for application techniques or targeted areas.
4. Leave-In or Rinse-Out: Depending on the type of Better Not Younger product you’re using, you may need to decide whether it should be left in or rinsed out. Some products, like leave-in conditioners or serums, are designed to be left in the hair to provide ongoing nourishment and protection. Others, such as shampoos and conditioners, are meant to be rinsed out after a specific duration.
5. Massage and Rinse: While using rinse-out products like shampoos and conditioners, take a moment to gently massage your scalp using your fingertips to promote blood circulation and product absorption. After the recommended duration, thoroughly rinse your hair until the water runs clear, ensuring no product residue is left behind.
6. Follow Usage Frequency: Pay attention to the recommended frequency of product usage provided by Better Not Younger. Some products may be designed for daily use, while others may suggest a more intermittent or targeted application. Adhering to the recommended frequency helps maintain the optimal balance for your hair’s health.
7. Combine with Other Better Not Younger Products: Consider using a combination of Better Not Younger products that complement each other for enhanced results. For example, pairing a shampoo and conditioner from the same product line can provide a more cohesive hair care routine tailored to your needs.
8. Adjust Based on Individual Needs: Hair needs can vary, so be open to adjusting the usage of Better Not Younger products to suit your specific requirements. You may find that using products more or less frequently, or in different amounts, yields the best results for your hair type, texture, and condition.

Remember, it’s always a good idea to conduct a patch test before using any new hair care product, especially if you have known sensitivities or allergies. Additionally, if you have any specific concerns or questions about using Better Not Younger products, consult with a hairstylist or dermatologist for personalized guidance.

Who Is Better Not Younger For? 

Better Not Younger’s products and marketing are specifically designed for women over 40 experiencing hair thinning and loss. But, in their FAQ, the company states that men who are dealing with similar problems can benefit from taking their hair and skin vitamins. 

Alternatives

While Better Not Younger offers targeted solutions for mature hair, there are other hair care brands available that also cater to the specific needs of women over 40. Here are a few alternative options worth considering:

• Nioxin: Nioxin is a well-known brand specializing in hair care solutions for thinning hair. They offer a range of products, including shampoos, conditioners, and treatments, designed to promote a healthy scalp environment and improve the appearance of thinning hair.
• Oribe: Oribe is a luxury hair care brand that offers a variety of products suitable for mature hair. Their formulations focus on nourishment, hydration, and enhancing hair vitality. Oribe offers a range of shampoos, conditioners, and styling products renowned for their quality and performance.
• R+Co: R+Co is a brand that combines artistry, innovation, and effective ingredients to create hair care products suitable for all hair types, including mature hair. Their product lineup includes shampoos, conditioners, and styling products designed to address various hair concerns while providing a luxurious experience.
• Living Proof: Living Proof is a brand known for its scientifically advanced hair care formulations. They offer a range of products that address specific hair needs, including those associated with aging. Their products focus on enhancing hair health, manageability, and overall appearance.
• Renpure: Renpure is a brand that emphasizes clean and natural hair care. They offer a selection of products formulated with gentle ingredients that promote healthy hair growth and nourishment. Renpure’s range includes shampoos, conditioners, and treatments suitable for mature hair.

Remember, when exploring alternative hair care brands, it’s important to consider your specific hair concerns, preferences, and budget. Reading customer reviews and seeking recommendations from trusted sources can also provide insights into the effectiveness and suitability of different brands and products.

Better Not Younger Reviews: What Do Customers Think?

Getting the right products for your hair and scalp can be a hit-or-miss situation. Customer feedback can help in that aspect. That’s why this Better Not Younger review scoured the internet for testimonials to help you get a better idea of what the brand’s bestsellers can do. 

We found feedback on the company website and third-party sites like Influenster and Sephora. The reception is mainly appreciative, with some complaints about their products sprinkled throughout. We’ll go over the positives first. 

On the company website, Better Not Younger has an overall rating of 4.3/5 stars from 2.9k reviews. People praise the products, fast shipping, and customer service. Here’s the average rating for each product in this review: 

• Superpower Fortifying Hair & Scalp Serum: 4.6/5 stars from 464 reviews 
• Life Me Up Hair Thickener: 4.5/5 stars from 543 reviews x
• Wake Up Call Volumizing Shampoo: 4.8/5 stars from 761 reviews  X
• Wake Up Call Volumizing Conditioner: 4.7/5 stars from 514 reviews x
• New Dawn Activated Charcoal Scalp Cleanser: 4.6/5 stars from 173 reviews X
• No Remorse Heat Protection Spray: 4.8/5 stars from 170 reviews x

We’re going to be honing in on the Fortifying Hair Serum and the Wake Up Call Conditioner for direct reviews. 

A reviewer on the main website loves the hair serum, as they shared: “I’ve been using the […] serum for a couple of months now. I’m impressed with the added volume and thickness it gives to my hair. My stylist was also impressed with the health of my scalp, which had been dry for several months in the winter.” 

The Fortifying Hair Serum seems to have earned its award. Another customer raves about the product, saying, “I have been using this product for about one year, and I have noticed a definite improvement in the thickness and texture of my hair. My hair doesn’t lay flat against my head any longer and is easier to style.” 

So far, so good! When it comes to the Volumizing Conditioner, it has an average of 4.6/5 stars from 100 reviews on Sephora. A customer recalls having incredibly soft hair, writing, “Received this as a sample and fell in love. I put it through my whole hair, roots to ends, and left it in for 10 minutes, and my hair was SILKY and VELVETY like I’ve never felt before. IT’S AMAZING.”

Other customers at Sephora praise the conditioner for being able to hold volume for long periods of time. So, it seems like the brand is well-loved. But, this Better Not Younger review found some criticisms about specific products, including their award-winning serum. 

Customers on Better Not Younger’s main website have gripes as well, saying that they haven’t seen any changes in their hair. One customer continued use for the recommended time (3–4 weeks), and they didn’t see any results. 

This Better Not Younger review had trouble finding testimonials about the company’s customer service outside of the main website. For example, there aren’t many complaints about their team’s response times. 

Is Better Not Younger Worth It?

When women get to a certain age, it’s difficult to find representation within the beauty industry, especially when it comes to hair care. Better Not Younger works to change that narrative and start a conversation about women’s changes with age. 

Based on this Better Not Younger review, we would say that the company is worth checking out if you’re struggling with hair thinning and hair loss. The products are well-thought-out, and the company is transparent about what ingredients they use, which is a huge plus. 

Additionally, with vegan and cruelty-free products formulated for sensitive skin, the chances of irritation are slim. Along with the positive customer reviews and if you have the means, their hair products might be your saving grace.

Plus, if you are skeptical, you can take their hair quiz to see which products the company will recommend for you. 

We would note that there aren’t many reviews about customer service experiences outside the main website. There aren’t many complaints about their service either, but definitely keep that in mind if you’re talking to representatives. 

Better Not Younger Promotions & Discounts 

This Better Not Younger review found a few ways for buyers to save money. For example, orders over $100 are eligible for a complimentary Deluxe Minis Kit for only $10 (use the code KIT10 at checkout). 

You can also join the brand’s rewards program to collect points towards future purchases. 

Where to Buy Better Not Younger

You can buy Better Not Younger directly from better-notyounger.com. Their products are also available at Sephora locations in the United States.  

FAQ

Where is Better Not Younger made? 

Better Not Younger products are made in the US. The company’s headquarters are located in Miami, Florida. 

What is Better Not Younger’s Shipping Policy?

Better Not Younger offers free shipping for US residents. International shipping costs may vary based on local mail laws. 

US orders are typically fulfilled within 1 to 2 business days. Better Not Younger estimates that your package should arrive between 5 to 8 days, depending on where you live. Delivery times for international orders may vary based on your local customs process. 

If you want your products delivered ASAP, you can contact the Better Not Younger team by email. Include your order number, and they’ll try to expedite the process. 

What is Better Not Younger’s Return Policy?

Better Not Younger has a 30-day return policy. Your product must be unused or less than 1/3 used to qualify for a refund.

Simply email their customer service team with your order number, the items you’re returning, and your reasoning. Then, pack up and seal your items for safe transport and ship to their mailing address. You can find it in the following section. 

Your refund will be processed within 2 to 3 weeks of BNY receiving your package. Note that the total does not include shipping fees. They also don’t accept returns if your product wasn’t purchased directly from their website. 

How to Contact Better Not Younger

If you have any other questions beyond this Better Not Younger review, contact the brand via any of the following methods:  

• Filling out the online contact form 
• Phone: 1 (800) 406-3026
• Email: [email protected]
• Mail:

Better Not Younger Returns
10461 NW 36th Street 
Doral, FL 33178
USA

Better Not Younger monitors their phone lines from Monday to Friday, 9 AM–5 PM, ET.

---

We know how important good hair products are. Check out a few other brands you may enjoy.

Oribe Hair

Amika

LUS Brands

Olaplex

Nioxon