Moroccan Oil Review

About Moroccan Oil

Moroccan Oil Review

Moroccan Oil pioneered the hair care industry with Argan Oil-infused hair care and body care products.

Moroccan Oil has won over 120 awards internationally and has been featured in notable media sources like InStyle, ELLE, and Vogue. Celebrities such as Jennifer Lopez, Rosie Huntington-Whitley, Charlize Theron, and Anna Kendrick love their products.

In this review[1], research shows that when botanical oils are applied topically, they have different functional outcomes according to their phytochemical composition and the state of a person’s skin or hair.

No matter what shape your hair is in, Moroccan Oil is sure to do it some good. The company has become a household name today, but its creation was the result of an accident. Ex-salon owner and fashion executive, Carmen Tal, received a hair dye job which left her tresses extremely damaged. 

Tal went to Tel Aviv, Israel, where she got an amazing oil treatment in a salon that saved her hair and made it smooth again. She spoke to her husband, Ofer Tal, and convinced him he needed to work with her on this idea, and as of 2008, the brand was born.

The company became famous for its initial product launch of Moroccan Hair Oil. Since it was developed, the range of Moroccan Oil hair products has grown tenfold with hair care, style, and body products like MoroccanOil brushes, curlers, and more

Headquartered in New York City and manufactured in Israel, the Moroccan Oil founders have a mission “to empower beautiful transformations and create products that inspire confidence.”

In this Moroccan Oil review, I will take an in-depth look at the brand and its products, customer ratings, promotions, and more, to help you decide if it’s worth the buy.

Why You Should Trust Us

Our mission is to help you make better, more informed purchase decisions. 

Our team spends hours researching, consulting with medical experts, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need.

Pros and Cons

Moroccan Oil Review

Here are some of the advantages and drawbacks of using Moroccan oil products:


  • Nourishing: Moroccan oil products are formulated with argan oil, which is rich in vitamins and antioxidants that nourish and hydrate hair. This helps to improve the overall health of your hair and prevent damage.
  • Versatile: Moroccan oil products are suitable for all hair types, whether you have curly, straight, or wavy hair. They can also be used on colored or chemically treated hair.
  • Reduces Frizz: Moroccan oil helps to reduce frizz and flyaways, leaving hair looking sleek and smooth.
  • Adds Shine: Moroccan oil products add shine and luster to dull, lifeless hair, making it look healthier and more vibrant.
  • Protects from Heat Damage: Moroccan oil products contain ingredients that help to protect hair from heat damage caused by styling tools like straighteners and curling irons.


  • Expensive: Moroccan oil products can be more expensive than other hair care brands, making it harder for some people to afford.
  • Not Vegan: Some Moroccan oil products contain animal-derived ingredients, which may not be suitable for those who follow a vegan lifestyle.
  • Scent: Some people may not like the scent of Moroccan oil products, as it can be quite strong and overpowering.
  • Can cause buildup: Using too much Moroccan oil products can lead to buildup on the hair and scalp, which can make hair look greasy and dull.


Moroccan Oil Review

Moroccan oil products are primarily formulated with argan oil, a plant oil derived from the kernels of the argan tree that is native to Morocco. Here are some of the potential benefits of argan oil:

Moisturizes and nourishes hair

Argan oil is rich in fatty acids, antioxidants, and vitamin E, which help to moisturize and nourish hair, leaving it healthy and shiny. A 2013 study published in the Journal of Cosmetic Dermatology found that argan oil improved hair elasticity and reduced hair breakage in women with dry, brittle hair.

Protects hair from UV damage

Argan oil contains antioxidants that help to protect hair from UV damage caused by the sun’s harmful rays. A 2017 study published in the Journal of Photochemistry and Photobiology B: Biology found that argan oil protected hair from UV-induced oxidative damage.

Reduces inflammation

Argan oil has anti-inflammatory properties that can help to reduce inflammation and irritation of the scalp. A 2015 study published in the International Journal of Molecular Sciences found that argan oil reduced inflammation in mice with skin injuries.

Moisturizes and nourishes skin

Argan oil is also beneficial for the skin, as it helps to moisturize and nourish it, leaving it soft and supple. A 2015 study published in the Clinical Interventions in Aging journal found that argan oil improved skin hydration and elasticity in postmenopausal women.

Anti-aging properties

Argan oil contains antioxidants that help to protect skin from free radical damage, which can lead to premature aging. A 2013 study published in the Clinical Interventions in Aging journal found that argan oil improved skin elasticity and reduced the appearance of wrinkles in postmenopausal women.

6 Moroccan Oil Bestsellers

Moroccan Oil covers a diverse set of hair concerns with its matching shampoo and conditioner lines. They carry formulas specifically for hydration, volume, smoothing, curls, color-saving, and repair. This includes options for all hair types[3]!

In this Moroccan Oil review, I will take an in-depth look at a selection of shampoos, styling, and haircare products. Whether you have a frizzy, curly mane, dry and over processed locks, or want to maintain color, Moroccan Oil has targeted formulas for a range of hair needs.

All Moroccan Oil hair products are available for auto-delivery monthly, every 3 months, or every 4 months. Take a look at their most popular items for your mane.

Moroccan Oil Purple Shampoo Review

Purple Shampoo is the shampoo that every blonde, lightened brunette, or gray/silver-haired person looks for to fight brass. This formula has deep purple pigments that fight discoloration with a professional-strength toner that will keep your color intact.  

This shampoo is also color-safe, sulfate, phosphate, and paraben-free, and contains ArganID™. 91% of users aged 18-65 say that after one use it refreshed dull highlights and 92% said their brassiness was toned down.

Argan oil protects your skin from sun damage and can treat a number of skin conditions. According to this study[4], argan oil demonstrated a reduced elevation in blood pressure, hyperglycemia, and insulin resistance through its anti-oxidative properties within studies completed on animals. 

Parabens in hair products are known to cause scalp irritation and hair loss, which leads to premature scalp aging. This is due to evidence suggesting that parabens have estrogenic effects on the skin and hair when found in cosmetics, which is studied in an in vitro test[5], concluding that a specific enzyme that mitigates the production of this hormone is inhibited. 

Thank goodness this product contains no nasties! Massage it into your hair and let it sit for 3-5 minutes, rinse, and follow with a Moroccan Oil conditioner. 

The Purple Shampoo is only $24 for a full-size bottle (10.2 fl oz/ 300 ml).

Moroccan Oil Hydrating Shampoo Review

The Hydrating Shampoo from Moroccan Oil is great for all hair types, especially dry hair. This product contains Vitamin A, E, Argan Oil, and Red Algae for hydration and health that lasts.  

Vitamin A is also known as retinol and contributes to hair health by supporting the secretion of sebum, which prevents hair breakage. A recent study[6] that was completed on mice reported the importance of this vitamin in many conditions associated with hair loss.

Vitamin E is essential for a healthy scalp and supports it by giving the hair a strong base layer to grow. It reduces the oxidative stress present and preserves the lipid bilayer protecting the hair. A study[7] using a form of this vitamin demonstrated that supplementation with capsules increases hair numbers in volunteers suffering from hair loss as compared to the placebo group. 

Safe for color-treated hair and made without sulfates, parabens, or phosphates, you can use this shampoo normally and follow it up with the Hydrating Conditioner.

Treat your thirsty hair to Moroccan Oil’s Hydrating Shampoo, available in full size (8.5 fl oz/ 250 ml) for $24 or travel size for $11 (2.4 fl oz/70 ml).

Moroccan Oil Dry Shampoo Review

Haircare experts don’t recommend washing your hair every day, since stripping it of oil continuously can lead to dryness and dandruff (yuck). For people with naturally oily hair, that’s easier said than done. Enter Dry Shampoo, which can keep your mane looking fresh for days.

This is a go-to product for all hair types and a savior for going a few more days without washing, but not looking like you could grease a pan with your head. Available in two versions, one for dark hair and another for light hair, this protects your color while refreshing oily strands. 

This Moroccan Oil product has rice starch that absorbs oil, odor, and removes oil buildup. Spray 6-8 inches away from the roots of your hair, massage, then brush for fresher strands. The Dry Shampoo retails for $26 (10.2 fl oz/300 ml).

Moroccan Oil Hydrating Styling Cream Review

The lightweight Hydrating Styling Cream will make your hair look extra smooth and touchably soft. This leave-in styling cream is great for all hair types and will deeply condition your hair making it appear healthier.   

Infused with natural Vitamin E and Behentrimonium Chloride, it conditions hair without causing heaviness. Apply one or two pumps to damp or dry hair from mid-length to your ends then blow-dry hair or air dry naturally.

Behentrimonium chloride is used[8] to reduce static and frizzing in hair conditioning products. It also acts as an emulsifying agent to moisturize your hair.

The full size of the Hydrating Styling Cream can be yours for $34 (10.2 fl oz/ 300 ml).

Moroccan Oil Restorative Hair Mask Review

Revive your locks with the Restorative Hair Mask, formulated to repair damage from heat styling, strong treatments, and excessive bleaching. Nourishing ingredients like Shea Butter and Keratin Proteins provide long-lasting effects, but if your hair is beyond repair, try the Intense Hydrating Mask

Keratin is aprotein that makes up your hair, skin, and nails and it is considered to be a protective protein, which means it is less prone to tearing compared to other types of cells your body produces. This study[9] explores the efficacy and safety of widely used keratin treatments on hair. No results have been reported from these clinical trials.

Apply a generous amount after shampooing and towel-drying, then thoroughly comb from roots to ends. Leave the mask on for 5-7 minutes then rinse and condition. To see optimal results, use this mask once a week. This Restorative Hair Mask is available in 3 convenient sizes including:

  • Half Liter (16.9 fl oz/ 500 ml) for $64
  • Full Size (8.55 fl oz/ 250 ml) for $42
  • Travel Size (2.5 fl oz/ 755 ml) for $18 

Moroccan Oil Dry Scalp Treatment Review

The lightweight Dry Scalp Treatment will soothe your scalp for a fresh, nourished feel. This product instantly addresses dry, flaky, and itchy scalps, restores imbalances, and nourishes irritations with Lavender, Geranium Seed Oil, and Salicylic Acid. But don’t worry, this treatment won’t cause your hair to become too oily or heavy.

Geranium Seed Oil works to regulate dryness, excess oil, and the production of sebum which ultimately supports the maintenance of a healthy scalp. When administered in this study[10], the oil showed significant potential for anti-inflammatory effects. 

Salicylic Acid has multiple functions on the hair follicles such as the prevention of sebum buildup, which leads to a reduction in the risk of acne developing on your face and scalp. A randomized study[11] exploring the clinical effectiveness of this ingredient showed that it was safe and effective in the treatment of dandruff.

To use, separate your hair into four equal sections, apply three to six drops of oil on each section, massage into your scalp, let sit for 5-10 minutes, then comb the product through your strands and rinse.

To see the best results, start by using this oil once a week before applying shampoo and conditioner as usual. The Dry Scalp Treatment comes in one size (1.5 fl oz/ 45 ml) for $38.

Who Is Moroccan Oil For?

Moroccan Oil brand is primarily targeted towards people who have dry, damaged, or frizzy hair. Their products are designed to moisturize, nourish, and improve the overall health and appearance of the hair.

Their products can really be used by anyone who is looking to improve the texture and appearance of their hair, regardless of hair type or texture. The brand also offers products for skin care, including body lotions and face oils, which are designed to moisturize and nourish the skin.

What Do Experts Think?

Moroccan Oil products are generally well-regarded by experts in the beauty industry for their ability to moisturize and nourish hair without weighing it down.

  • Allure magazine named Moroccan Oil Treatment as the Best Hair Oil in its Best of Beauty Awards in 2019. They praised its ability to “tame frizz, boost shine, and protect hair from heat damage.”
  • In a review of the brand’s Curl Defining Cream, Byrdie praised its ability to “add moisture, definition, and shine” to curly hair. They also noted that the cream was lightweight and did not weigh down curls.
  • Refinery29 recommended Moroccan Oil’s Hydrating Shampoo and Conditioner for people with dry hair, noting that the products “moisturize strands without weighing them down.”
  • Good Housekeeping named Moroccan Oil’s Dry Texture Spray as one of the best texturizing sprays for all hair types, noting that it added “volume and texture without making hair feel crunchy or sticky.”

Moroccan Oil Reviews: What Do Customers Think?

Moroccan Oil Review

While doing my research for this Moroccan Oil review, I found the vast majority of customer ratings are extremely positive. Moroccan Oil has over 57.7k reviews on Influenster with over 301 products. Impressively, only 6 reviews are less than 4 stars.

Customers frequently comment on products effectively restoring and nourishing their hair and how they help reverse severe hair damage. The Moroccan Oil website also has outstanding reviews. The best-selling products featured in this review have an average of over 4.5/5 stars:  

  • Purple Shampoo: 4.8/5 stars out of 1655 reviews 
  • Dry Shampoo: 4.6/5 stars out of 274 reviews 
  • Hydrating Shampoo: 4.5/5 stars out of 531 reviews
  • Curl Defining Cream: 4.6/5 stars out of 541 reviews 
  • Hydrating Styling Cream: 4.7/5 stars out of 1591 reviews 
  • Dry Texture Spray: 4.5/5 stars out of 157 reviews 
  • Color Depositing Mask: 4.6/5 stars out of 55 reviews
  • Dry Scalp Treatment: 4.6/5 stars out of 98 reviews 

Take a look at some of these buyer testimonials for Moroccan Oil:

Moisture Repair Shampoo: “This makes my hair smell so good. I’ve been trying different shampoos because my hair is super oily and It hasn’t been responding to my shampoos. This one makes my hair feel so clean!”

Smoothing Conditioner: “My hair absolutely loves this conditioner. I had to buy the liter size bottles because my family keeps using it. They love this product as much as I do! Highly recommend”

Intense Hydrating Mask: “I don’t style my hair with heat very often but when I do this is my go-to heat defense. It smells great and hair is still soft after use. Haven’t found a Morrocan Oil product that I don’t like yet.”

Buyers on the official site report that Moroccan Oil products do what they are intended to and more. Numerous users highly recommend their products. Though some customers describe the haircare as expensive, many agree that they’re worth the extra money.

The ratings on the Sephora website are also extremely high, with customers experiencing great results. But the few negative comments felt that some of the products were not hydrating enough and pricey.  

Even so, the Moroccan Oil range seems to satisfy the majority of its customers. 

Is Moroccan Oil Worth It?

Moroccan Oil Review

Is Moroccan Oil a good brand? Based on hundreds of glowing customer testimonials, we think this haircare is a solid option. Their collection includes an assortment of specialized products for a variety of needs, all infused with the company’s famous Moroccan Argan Oil.

While the Moroccan Oil price is higher than your average haircare brand, customers say the cost is worth it or the benefits they get. With proper use, these products are making a real difference in users’ hair.

As with any beauty product, everyone will experience different results. But Moroccan Oil has risen to fame for a reason, and we think this line is well worth the buy.


If you’re looking for hair care products that are similar to Moroccan Oil, there are a few options to consider. Here are some alternatives:

  • Shea Moisture: This brand offers a wide range of hair care products that are made with natural and organic ingredients. Their products are also free from sulfates, parabens, and other harmful chemicals. Some popular options include the Jamaican Black Castor Oil Shampoo and the Coconut & Hibiscus Curl Enhancing Smoothie.
  • Giovanni: This brand is known for its eco-friendly and cruelty-free hair care products. Their products are also free from sulfates, parabens, and other harmful chemicals. Some popular options include the Tea Tree Triple Treat Shampoo and the 2chic Avocado & Olive Oil Ultra-Moist Conditioner.
  • Maui Moisture: Maui Moisture is a brand that offers a range of hair care products that are designed to fully nourish curly and wavy locks. The company’s formulas are inspired by ingredients found in Hawaii, such as coconut milk, bamboo fibers, and hibiscus water.

Moroccan Oil Promotions & Discounts 

Moroccan Oil Review

Moroccan Oil offers a Beauty Circle rewards program that will give you rewards every time you shop! Sign up for an account by creating a password and inputting your email address. New members get 15 points upon joining and earn points by shopping.

You can redeem points for gifts or money towards later purchases. Beauty Circle members get 1 point per $1 spent, and there are other ways to gain points:

  1. Birthday reward: 20 points
  2. Writing a product review: 20 points
  3. Leaving a photo review: 25 points
  4. Reading a blog post: 10 points
  5. Following the brand on Facebook: 10 points
  6. Share the brand on Facebook: 10 points
  7. Follow the brand on Instagram: 10 points

The more points you earn, the more perks you receive. There are three levels: Argan Insider, Beauty Enthusiast, and Iconic Gold.

Moroccan Oil also has a Refer a Friend program. Your friend will get $10 towards their first purchase of over $80, and you will get $10 worth of points for referrals. 

Where to Buy Moroccan Oil

Moroccan Oil Review

Moroccan Oil is an easily accessible product. The entire collection is accessible through their website, You can also use the Store Locator on the website to find a salon retailer near you. Additionally, Moroccan Oil products are also available through Amazon and Sephora.


Who is Moroccan Oil owned by?

Moroccan Oil is owned by MOROCCANOIL Israel, Ltd. The founders of this company are Carmen and Ofer Tal.

Is Moroccan Oil for black hair? 

Moroccan Oil products are very hydrating for all hair types for softer, smoother, and more manageable hair. Black hair is no exception!

Is Moroccan Oil all-natural? 

Moroccan Oil is not all-natural, although it does contain many natural ingredients such as Argan Oil.

What does Moroccan Oil do to your hair? 

Moroccan Oil improves the health of your hair by infusing it with vitamins, minerals, Argan Oil, and antioxidants. This combination repairs your hair by softening and hydrating.

Is Moroccan Oil better than Argan Oil? 

Moroccan Oil is Argan Oil. Although, Argan Oil has a pure form while Morrocan Oil has added ingredients. Argan Oil is best for fine hair that is less dry while dry hair that needs intensive help would benefit more from Moroccan Oil.

Does Moroccan Oil make your hair grow? 

Argan Oil promotes cell production and contains vitamins that help keep your scalp healthy, which is the key to hair growth. 

What is the best way to use Moroccan Oil?

Moroccan Oil products are appropriate to use on either wet or dry hair. If you have thick or dry hair, you should apply more of the oil, while thin hair gals can apply less. It is best to use this product daily and then use it less as you see improvement.

Should you use Moroccan Oil every day? 

If your hair is dry and damaged, incorporating Moroccan Oil products into your daily hair care routine will help repair those issues. 

Can Moroccan Oil expire? 

Their products have a ‘use by’ date on their container that looks like a small container with an open lid and has a number and M next to it (ex: 12M), meaning your product will last for 12 months after opening.

What is Moroccan Oil’s Shipping Policy?

At the time of this Moroccan Oil review, their US shipping policy is as follows:

  • Free shipping for Beauty Circle members
  • $6 flat rate shipping
  • Spend $45 for free shipping
  • $35 flat-rate for shipping to Alaska and Hawaii  

You will receive MoroccanOil shipping tracking after placing your order, you can view this via email or your account. It takes 1-2 business days to process shipping and up to 5-10 business days to ship.

What is Moroccan Oil’s Return Policy?

Moroccan Oil’s return policy requires you to contact their team via phone (1-888-700-1817) or email ([email protected]) within 30 days of purchase to initiate a return. 

How to Contact Moroccan Oil

If you have any further questions after reading this Moroccan Oil review, you can contact their team via:

Looking for more hair care options? Check out these other popular brands:




Madison Reed 

Function of Beauty

Article Sources

[1] Moore, E. M., Wagner, C., & Komarnytsky, S. The Enigma of Bioactivity and Toxicity of Botanical Oils for Skin Care National Library of Medicine Frontiers in pharmacology, 11, 785
[2] Polonsky, M. J. Transformative green marketing: Impediments and opportunities ScienceDirect Journal of Business Research,64(12), 1311-1319
[3] Mayo, T. T., & Callender, V. D. The art of prevention: It’s too tight—Loosen up and let your hair down National Library of Medicine International journal of women's dermatology, 7(2), 174–179
[4] Lizard, G., Filali-Zegzouti, Y., & Midaoui, A. E. Benefits of Argan Oil on Human Health National Library of Medicine International journal of molecular sciences, 18(7), 1383
[5] Engeli, R. T., Rohrer, S. R., Vuorinen, A., Herdlinger, S., Kaserer, T., Leugger, S., Schuster, D., & Odermatt, A. Interference of Paraben Compounds with Estrogen Metabolism by Inhibition of 17β-Hydroxysteroid Dehydrogenases National Library of Medicine International journal of molecular sciences, 18(9), 2007
[6] Holler, P. D., & Cotsarelis, G. Retinoids putting the “A” in alopecia ScienceDirect Journal of Investigative Dermatology,133(2), 285-286
[7] Beoy, L. A., Woei, W. J., & Hay, Y. K. Effects of Tocotrienol Supplementation on Hair Growth in Human Volunteers National Library of Medicine Tropical life sciences research, 21(2), 91–99
[8] D'Souza, P., & Rathi, S. K. Shampoo and Conditioners: What a Dermatologist Should Know? National Library of Medicine Indian journal of dermatology, 60(3), 248–254
[9] Abdelhamed A. Evaluation of Safety and Efficacy of Keratin Hair Therapy
[10] Boukhatem, M. N., Kameli, A., Ferhat, M. A., Saidi, F., & Mekarnia, M. Rose geranium essential oil as a source of new and safe anti-inflammatory drugs National Library of Medicine The Libyan journal of medicine, 8, 22520

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From Myanmar
Asked by Hnin (2 years ago) Reply

I want to order hair shampoo mask n oil but u can send till to my home Myanmar is my question thanks

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