Moroccan Oil Review

About Moroccan Oil

Moroccan Oil Review

Moroccan Oil pioneered the hair care industry with Argan Oil-infused hair care and body care products.

Moroccan Oil has won over 120 awards internationally and has been featured in notable media sources like InStyle, ELLE, and Vogue. Celebrities such as Jennifer Lopez, Rosie Huntington-Whitley, Charlize Theron, and Anna Kendrick love their products and the brand’s Instagram account has over 500k followers.

This Moroccan Oil review will take an in-depth look at the brand and its products, customer ratings, promotions, and more, to help you decide if this haircare is worth the buy.

Overview of Moroccan Oil

Moroccan Oil Review

Moroccan Oil has become a household name brand today, but its creation was out of an accident. Ex-salon owner and fashion executive, Carmen Tal, received a hair dye job, which left her hair extremely damaged.  

Tal went to Tel Aviv, Israel, where she got an amazing oil treatment in a salon that saved her hair and made it smooth again. She spoke to her husband, Ofer Tal, and convinced him he needed to work with her on this idea, and as of 2008, the brand was born.

The company became famous for its initial product launch of Moroccan Hair Oil. Since it was developed, the range of Moroccan Oil hair products has grown tenfold with hair care, style, and body products like MoroccanOil brushes, curlers, and more. 

Headquartered in New York City and manufactured in Israel, the Moroccan Oil founders have a mission “to empower beautiful transformations and create products that inspire confidence.”

Moroccan Oil Review

This Moroccan Oil review will now take a look at the initial pros and cons of the brand:


  • Vast inventory of products that cater to many different hair types and needs 
  • Products contain high-quality ingredients sourced from Morocco
  • All products contain Argan Oil
  • Recurring auto-delivery option
  • Rewards program includes free gifts and special offers 
  • Many positive customer reviews


  • US website does not ship internationally

This Moroccan Oil review will take an in-depth look at a selection of shampoos, styling, and haircare products. Whether you have a frizzy, curly mane, dry and overprocessed locks, or want to maintain color, Moroccan Oil has targeted formulas for a range of hair needs.

All Moroccan Oil hair products are available for auto-delivery monthly, every 3 months, or every 4 months. Take a look at their most popular items for your mane:

Moroccan Oil Shampoo Review

Moroccan Oil covers a diverse set of hair concerns with its matching shampoo and conditioner lines. They carry formulas specifically for hydration, volume, smoothing, curls, color-saving, and repair. This includes options for all hair types!

This Moroccan Oil review will feature their most popular shampoos, including color-saving, hydrating, and dry formulas.

Moroccan Oil Purple Shampoo Review

Moroccan Oil Review
Moroccan Oil Purple Shampoo

Purple Shampoo is the shampoo that every blonde, lightened brunette, or grey/silver-haired person looks for to fight brass. This formula has deep purple pigments that fight discoloration with a professional-strength toner that will keep your color intact.  

This shampoo is also color-safe, sulfate, phosphate, and paraben-free, and contains ArganID™. 91% of users aged 18-65 say that after one use it refreshed dull highlights and 92% said their brassiness was toned down.

Massage it into your hair and let it sit for 3-5 minutes, rinse, and follow with a Moroccan Oil conditioner. The Purple Shampoo is only $24 for a full-size bottle (10.2 fl oz/ 300 ml).

Moroccan Oil Hydrating Shampoo Review

Moroccan Oil Review
Moroccan Oil Hydrating Shampoo

The Hydrating Shampoo from Moroccan Oil is great for all hair types, especially dry hair. This product contains Vitamin A, E, Argan Oil, and Red Algae for hydration and health that lasts.  

Safe for color-treated hair and made without sulfates, parabens, or phosphates, you can use this shampoo normally and follow it up with the Hydrating Conditioner.

Treat your thirsty hair to Moroccan Oil’s Hydrating Shampoo, available in full size (8.5 fl oz/ 250 ml) for $24 or travel size for $11 (2.4 fl oz/70 ml).

Moroccan Oil Dry Shampoo Review

Moroccan Oil Review
Moroccan Oil Dry Shampoo

Haircare experts don’t recommend washing your hair every day, since stripping it of oil continuously can lead to dryness and dandruff (yuck). For people with naturally oily hair, that’s easier said than done. Enter Dry Shampoo, which can keep your mane looking fresh for days.

This is a go-to product for all hair types and a savior for going a few more days without washing—but not looking like you could grease a pan with your head. Available in two versions, one for dark hair and another for light hair, this protects your color while refreshing oily strands. 

This Moroccan Oil product has rice starch that absorbs oil, odor, and removes oil buildup. Spray 6-8 inches away from the roots of your hair, massage, then brush for fresher strands. The Dry Shampoo retails for $26 (10.2 fl oz/300 ml).

Moroccan Oil Styling Review

Moroccan Oil has a range of styling products loved by consumers at home and in salons. This includes Moroccan Oil hairspray, oils, sprays, creams, mousses, and lotions for whichever look you’re going for. This Moroccan Oil review will focus on their bestselling styling products.

Moroccan Oil Curl Defining Cream Review

Moroccan Oil Review
Moroccan Oil Curl Defining Cream

The Curl Defining Cream adds extra style and definition to fight frizz for natural, bouncy, and hydrated curls. Classified as an Intense Curl Cream, you can apply one to two pumps into towel-dried hair and use a diffuser, or let your hair dry naturally.

The Curl Defining Cream retails for $34 for the full-size bottle (8.5 fl oz/250 ml) or $12 for travel size (2.5 fl oz/ 75 ml).

Moroccan Oil Hydrating Styling Cream Review

Moroccan Oil Review
Moroccan Oil Hydrating Styling Cream

The lightweight Hydrating Styling Cream will make your hair look extra smooth and touchably soft. This leave-in styling cream is great for all hair types and will deeply condition your hair making it appear healthier.   

Infused with natural Vitamin E and Behentrimonium Chloride, it conditions hair without causing heaviness. Apply one or two pumps to damp or dry hair from mid-length to your ends then blow-dry hair or air dry naturally.

The full size of the Hydrating Styling Cream can be yours for $34 (10.2 fl oz/ 300 ml).

Moroccan Oil Dry Texture Spray Review  

Moroccan Oil Review
Moroccan Oil Dry Texture Spray

The Dry Texture Spray works on all hair types for a long-lasting hold. Its Zeolite and Resins add texture and hold without the brittle feel that hairsprays provide. 

Use this product as a finishing spray to add volume or as a prep spray before styling. Simply shake and spray on hair for the perfect tousled look. This Dry Texture Spray costs $28 for a full size bottle (5.4 fl oz/ 205 ml) and $30 for travel-size (1.6 fl oz/ 60 ml).

Moroccan Oil Haircare Review

Moroccan Oil offers formulas to repair and improve your locks, inside and outside the shower. Their masks, treatments, protectants, and scalp balancing products specifically heal damaged strands for better growth and texture. We’ll showcase some of the restorative haircare customers love most:

Moroccan Oil Color Depositing Mask Review

Moroccan Oil Review
Moroccan Oil Color Depositing Mask

The Depositing Mask is a color treatment for those who like to experiment and refresh their color. A hybrid between a conditioning mask and a temporary hair color, this mask nourishes with an Amino Acid Blend, Apricot Kernel Oil, and ArganID™ technology

Note that only temporary color results appear, but overall softer, healthier, and shinier hair remains. Available in 9 colors including Aquamarine, Hibiscus, Lilac, and Rose Gold, be sure to select the tone that matches your color. Not sure? The brand has an online quiz that can help you.

To use, wash and towel dry hair, section off, apply the mask throughout your strands, and let it sit 5-7 minutes. Rinse and continue with your normal styling routine.

It is also worth noting that the packaging of this mask is made of 50% recycled material. This Depositing Mask comes in a full size bottle for $28 (6.7 fl oz/ 200ml) and $7 for travel size (1 fl oz/ 30 ml). 

Moroccan Oil Restorative Hair Mask Review

Moroccan Oil Review
Moroccan Oil Restorative Hair Mask

Revive your locks with the Restorative Hair Mask, formulated to repair damage from heat styling, strong treatments, and excessive bleaching. Nourishing ingredients like Shea Butter and Keratin Proteins provide long-lasting effects, but if your hair is beyond repair, try the Intense Hydrating Mask

Apply a generous amount after shampooing and towel-drying, then thoroughly comb from roots to ends. Leave the mask on for 5-7 minutes then rinse and condition. To see optimal results, use this mask once a week. This Restorative Hair Mask is available in 3 convenient sizes including:

  • Half Liter (16.9 fl oz/ 500 ml) for $64
  • Full Size (8.55 fl oz/ 250 ml) for $42
  • Travel Size (2.5 fl oz/ 755 ml) for $18 

Moroccan Oil Dry Scalp Treatment Review

Moroccan Oil Review
Moroccan Oil Dry Scalp Treatment

The lightweight Dry Scalp Treatment will soothe your scalp for a fresh, nourished feel. This product instantly addresses dry, flaky, and itchy scalps, restores imbalances, and nourishes irritations with Lavender, Geranium Seed Oil, and Salicylic Acid. But don’t worry, this treatment won’t cause your hair to become too oily or heavy.

To use, separate your hair into four equal sections, apply three to six drops of oil on each section, massage into your scalp, let sit for 5-10 minutes, then comb the product through your strands and rinse.

To see the best results, start by using this oil once a week before applying shampoo and conditioner as usual. The Dry Scalp Treatment comes in one size (1.5 fl oz/ 45 ml) for $38.

Moroccan Oil Reviews: What Do Customers Think?

Moroccan Oil Review

This Moroccan Oil review found the vast majority of customer ratings are extremely positive. Moroccan Oil has over 57.7k reviews on Influenster with over 301 products. Impressively, only 6 reviews are less than 4 stars.

Customers frequently comment on products effectively restoring and nourishing their hair and how they help reverse severe hair damage. The Moroccan Oil website also has outstanding reviews. The best-selling products featured in this review have an average of over 4.5/5 stars:  

  • Purple Shampoo: 4.8/5 stars out of 1655 reviews 
  • Dry Shampoo: 4.6/5 stars out of 274 reviews 
  • Hydrating Shampoo: 4.5/5 stars out of 531 reviews
  • Curl Defining Cream: 4.6/5 stars out of 541 reviews 
  • Hydrating Styling Cream: 4.7/5 stars out of 1591 reviews 
  • Dry Texture Spray: 4.5/5 stars out of 157 reviews 
  • Color Depositing Mask: 4.6/5 stars out of 55 reviews
  • Dry Scalp Treatment: 4.6/5 stars out of 98 reviews 

Take a look at some of these buyer testimonials for Moroccan Oil:

Moisture Repair Shampoo: “This makes my hair smell so good. I’ve been trying different shampoos because my hair is super oily and It hasn’t been responding to my shampoos. This one makes my hair feel so clean!”

Smoothing Conditioner: “My hair absolutely loves this conditioner. I had to buy the liter size bottles because my family keeps using it. They love this product as much as I do! Highly recommend”

Intense Hydrating Mask: “I don’t style my hair with heat very often but when I do this is my go-to heat defense. It smells great and hair is still soft after use. Haven’t found a Morrocan Oil product that I don’t like yet.”

Buyers on the official site report that Moroccan Oil products do what they are intended to and more. Numerous users highly recommend their products. Though some customers describe the haircare as expensive, many agree that they’re worth the extra money.

The ratings on the Sephora website are also extremely high, with customers experiencing great results. But the few negative comments felt that some of the products were “not hydrating enough,” pricey, and some customers “didn’t notice much difference.” 

A 1-star reviewer on Sephora commented that the Moroccan Oil Treatment was “overpriced processed argan oil, it doesn’t hydrate the hair at all. I find that the natural pure argan oils work better and are cheaper.” 

Is Moroccan Oil Worth It?

Moroccan Oil Review

Is Moroccan Oil a good brand? Based on hundreds of glowing customer testimonials, we think this haircare is a solid option. Their collection includes an assortment of specialized products for a variety of needs, all infused with the company’s famous Moroccan Argan Oil.

While the Moroccan Oil price is higher than your average haircare brand, customers say the cost is worth it or the benefits they get. With proper use, these products are making a real difference for users’ hair.

This Moroccan Oil review found very few negative reviews, and the positive customer comments significantly outweigh them. As with any beauty product, everyone will experience different results. But Moroccan Oil has risen to fame for a reason, and we think this line is well worth the buy.

Moroccan Oil Promotions & Discounts 

Moroccan Oil Review

Moroccan Oil offers a Beauty Circle rewards program that will give you rewards every time you shop! Sign up for an account by creating a password and inputting your email address. New members get 15 points upon joining and earn points by shopping.

You can redeem points for gifts or money towards later purchases. Beauty Circle members get 1 point per $1 spent, and there are other ways to gain points:

  1. Birthday reward: 20 points
  2. Writing a product review: 20 points
  3. Leaving a photo review: 25 points
  4. Reading a blog post: 10 points
  5. Following the brand on Facebook: 10 points
  6. Share the brand on Facebook: 10 points
  7. Follow the brand on Instagram: 10 points

The more points you earn, the more perks you receive. There are three levels: Argan Insider, Beauty Enthusiast, and Iconic Gold.

Moroccan Oil also has a Refer a Friend program. Your friend will get $10 towards their first purchase of over $80, and you will get $10 worth of points for referrals. 

Where to Buy Moroccan Oil

Moroccan Oil Review

Moroccan Oil is an easily accessible product. The entire collection is accessible through their website, You can also use the Store Locator on the website to find a salon retailer near you. Additionally, Moroccan Oil products are also available through Amazon and Sephora.


Who is Moroccan Oil owned by?

Moroccan Oil is owned by MOROCCANOIL Isreal, Ltd. The founders of this company are Carmen and Ofer Tal.

Is Moroccan Oil for black hair? 

Moroccan Oil products are very hydrating for all hair types for softer, smoother, and more manageable hair. Black hair is no exception!

Is Moroccan Oil all-natural? 

Moroccan Oil is not all-natural, although it does contain many natural ingredients such as Argan Oil.

What does Moroccan Oil do to your hair? 

Moroccan Oil improves the health of your hair by infusing it with vitamins, minerals, Argan Oil, and antioxidants. This combination repairs your hair by softening and hydrating.

Is Moroccan Oil better than Argan Oil? 

Moroccan Oil is Argan Oil. Although, Argan Oil has a pure form while Morrocan Oil has added ingredients. Argan Oil is best for fine hair that is less dry while dry hair that needs intensive help would benefit more from Moroccan Oil.

Does Moroccan Oil make your hair grow? 

Argan Oil promotes cell production and contains vitamins that help keep your scalp healthy, which is the key to hair growth. 

What is the best way to use Moroccan Oil?

Moroccan Oil products are appropriate to use on either wet or dry hair. If you have thick or dry hair, you should apply more of the oil, while thin hair gals can apply less. It is best to use this product daily and then use it less as you see improvement.

Should you use Moroccan Oil every day? 

If your hair is dry and damaged, incorporating Moroccan Oil products into your daily hair care routine will help repair those issues. 

Can Moroccan Oil expire? 

Their products have a ‘use by’ date on their container that looks like a small container with an open lid and has a number and M next to it (ex: 12M), meaning your product will last for 12 months after opening.

What is Moroccan Oil’s Shipping Policy?

This Moroccan Oil review found that their US shipping policy is as follows:

  • Free shipping for Beauty Circle members
  • $6 flat rate shipping
  • Spend $45 for free shipping
  • $35 flat-rate for shipping to Alaska and Hawaii  

You will receive MoroccanOil shipping tracking after placing your order, you can view this via email or your account. It takes 1-2 business days to process shipping and up to 5-10 business days to ship.

What is Moroccan Oil’s Return Policy?

This Moroccan Oil review found that their return policy requires you to contact their team via phone (1-888-700-1817) or email ([email protected]) within 30 days of purchase to initiate a return. 

How to Contact Moroccan Oil

If you have any further questions after reading this Moroccan Oil review, you can contact their team via:

Looking for more hair care options? Check out these other popular brands:




Madison Reed 

Function of Beauty

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