Truekind is an online service that specializes in affordable wireless bras. But, despite the low prices, the brand does not sacrifice comfort, fit, or support. What makes this company stand out is its incredibly inclusive size range.
With a small but growing community of 26.5k followers on Instagram and 10k on Facebook, Truekind has been talked about in Business Wire, Glossy, SELF, and other news sources. Plus, its parent company, Shapermint, has been featured in Forbes, The Washington Post, Yahoo, Reuters, and Us Weekly.
If you’re ready to ditch the expensive bras for ones that are affordable and comfortable, you’ll want to read this Truekind bras review. Ahead, we’ll cover the company, its mission, products, customer testimonials, return policy, and more, so that you can decide if its intimates are worth the buy.
Overview of Truekind
Truekind is owned by the larger shapewear and intimates marketplace Shapermint. Founded by Santiago Zabala and Massimiliano Tirocchi in 2018, this marketplace is a “by women, for women” brand that aims to help customers feel more confident.
Despite the stigma attached to shapewear, Shapermint’s philosophy asks, “How different is comfortable, confidence-inspiring shapewear from a great pair of shoes?” Its philosophy is that women should feel comfortable and unashamed of their undergarments.
Through Truekind, the company wanted to design bras that are accessible in both size and price. This collection boasts that its designs get “back to the basics” by forgoing unnecessary frills and lace in favor of comfort, support, and lift.
The Shapermint headquarters are located in Irvine, California, where the brand cooks up new innovative ways to make intimates more comfy, sexy, and inclusive. Now that you know more about the brand and its roots, this Truekind Bras review will establish some baseline pros and cons:
- Four wireless bra styles, including bralettes, daily bras, and sports bras
- Commits to affordable prices
- Inclusive size range of XS-4XL
- Hundreds of positive testimonials
- 60-day return policy
- Some negative reviews about customer service and product quality
- Returns cost $5
What the brand lacks in options, it makes up for in quality. The collection is quite limited, but the company ensures that each bra offers a good fit, support, and comfort. Up next, this Truekind bras review will introduce you to its top products.
Truekind Bras Review
From a loungewear bralette to a supportive sports model, the brand offers four bras that are each designed for different activities. Truekind’s inclusive sizes range from XS to 3XL or 4XL, depending on the style.
Each style was designed with your breasts in mind, rather than unnecessary decorations. Up next, this Truekind bras review will introduce you to all of the company’s available styles. What makes them such a hit? Let’s find out.
Truekind Daily Comfort Wireless Shaper Bra Review
Designed for everyday comfort, the Truekind Daily Comfort Wireless Shaper Bra provides a wireless fit and a gentle lift without the need for excessive padding. No matter what you’re wearing over top of it, this bra molds to your breast, providing a natural-looking shape.
The brand boasts that this design is “almost like wearing nothing at all.” Because of this bra’s breathable nylon-elastane blend, you can live your life without having to readjust it throughout the day due to discomfort.
With a three-hook closure in the back and wide straps to distribute the weight more evenly, this design combats that dreadful back pain that curvy girls know all too well. And, speaking of larger chests, 96% of customers reported that the Truekind Shaper Bra fits as expected, so make sure to check the size guide to find your perfect match.
After you figure out your size, choose between beige, black, or white. Then, add the $45 Truekind daily comfort wirefree shaper bra to your cart.
Truekind Everyday Throw-on Wireless Bralette Review
You know those days where you want to feel free but also want support? That’s exactly what the Truekind Everyday Throw-on Wireless Bralette was designed for. Most bralettes are wireless, but few companies specialize in this feature as much as this brand does. So, you can think of this option as a super bralette.
As the name suggests, it is meant to be thrown on. This Truekind everyday essential bra is breathable and stretchy but still has a structure to it. The structured shape supports you without wires, seams, or hooks.
Plus, its wide straps are meant to be slip-resistant. You’ll hardly notice them as you move through your day without being weighed down by your bust.
Offered in four neutral colors, including white and black, add the Truekind Everyday Throw-on Wireless Bralette to your wardrobe for $20 (from $40). Oh, and PS: the brand recommends choosing one size up if you want an even comfier fit.
Truekind Enhanced Comfort Wireless Shaper Bra Review
Some days just require extra comfort. The Truekind Enhanced Comfort Wireless Shaper Bra is exactly what you’d think: extra comfy. With three layers of foam for the cups, this bra provides medium to high support without feeling too constricting or impacting breathing.
The wide band hugs you with a four-row hook and eye closure, and it even comes with an extender to ensure a perfect fit. The wide straps also help with extra support, security, and comfort. It’ll flatter your figure by lifting your breasts and creating a smooth, but natural, appearance.
You won’t feel like you’re carrying around pounds of padding plus the weight of your natural bust because this Truekind enhanced bra was carefully designed to support you the way bras should—comfortably. But, it’ll still offer the appearance of a slightly fuller chest.
Offered in four neutral colors, including beige and brown, pick your perfect match for $50.
Truekind Reactive Sport Bra Review
The Truekind Reactive Sport Bra is made with a breathable nylon and spandex blend for a seamless hold that slightly stretches to keep your girls in place. Developed for low to medium impact sports, this design will reduce bounce throughout your yoga classes, bike rides, and golf rounds.
Depending on how modest you like your bras to be, you can remove or insert the custom cup pads. Other key features include a scoop neck, racerback cut, and wide straps so you stay in place while you’re, well, not in one place.
This bra comes in gym-ready colors like heathered grey and navy blue. The Reactive Sport Bra is available for $38.
Truekind Smooth Silicone Nipple Covers Review
Look—some outfits don’t allow for a bra. Whether you’re going for a backless halter, a plunging dress, or a teeny-tiny top, the Truekind Smooth Silicone Nipple Covers will ensure you don’t show off more than you anticipated.
The silicone is non-adhesive, thin, and should just melt onto your body, adjusting to your curves. The semi-sheer design should blend into most skin tones, allowing for invisibility under whatever you’re wearing.
They are reusable for up to 20 times, washable, and resistant to sweat. Measuring 3.35” in diameter, get a pack of two for $16.
Who Is Truekind For?
This Truekind bras review found that the brand is for all adult women. Offering an inclusive size range of XS to 4XL, along with band expanders, we think most, if not all, women should find a size that works for their unique bodies.
With clean cuts, simplistic designs, and neutral colors, Truekind places emphasis on fit, comfort, and shape. The brand forgoes unnecessary bells and whistles, like lace, excessive padding, sparkles, and mesh. As a result, most of its products are geared towards everyday wear.
Comparison: Truekind vs. HerRoom
Truekind is similar to another brand, HerRoom. Both online shops offer comfortable bras, but the companies are actually pretty different when you look at them side by side.
Firstly, we found a few important similarities between the two brands. They both offer wireless bras, bralettes, and sports bras in a wide size range.
But, HerRoom is a marketplace that sells products from multiple different brands. In contrast to Truekind’s limited product line, the other store, which is based in the UK, also sells wired bras, along with swimwear, shapewear, and sleepwear.
Truekind isn’t trying to operate in the same way. Its team specializes in comfort, fit, and shape, offering a unique style meant for day-to-day wear. And, the brand wants to ensure its prices always remain affordable. On the other hand, HerRoom’s styles range dramatically in price, from $10-$281.
So, where you’ll shop depends on what you’re looking for. If you’re in the market for simple, affordable, comfy wireless bras, continue on your Truekind exploration. If you’re intrigued by the prospect of checking out hundreds of brands, plus different categories of items, check out HerRoom.
Want to learn more about HerRoom? Check out the full HerRoom Bras Review and see how it stacks up.
Truekind Reviews: What Do Customers Think?
For our Truekind bras review to cover all the bases, we need to check out what customers are saying about the brand. We looked at the company’s website, Facebook, and Walmart for key details about fit, returns, and customer service. Let’s get into the positive first (there are a lot!).
On the brand’s site, positive comments account for the majority, with shoppers complementing the soft, comfy, supportive designs. Take this testimonial for the Daily Comfort Wireless Shaper Bra:
“Most comfortable bra I’ve ever worn AND the price is affordable for everyone! Great support without wires and a wonderfully smooth look under my clothes! Buy the bra – you won’t regret it!”
Other products are praised too, with most earning a solid score. In fact, the following bras have all earned 4.5/5 stars:
- Daily Comfort Wireless Shaper Bra (from 5448 ratings)
- Everyday Throw-on Wireless Bralette (from 3412 ratings)
- Enhanced Comfort Wireless Shaper Bra (from 820 ratings)
- Reactive Sport Bra (from 284 ratings)
- Smooth Silicone Nipple Covers (from 50 ratings)
But, there are some negative Truekind bras reviews. Returning to the daily comfort style, some women report an unsupportive fit on larger chests. One of these unhappy customers identified the straps, cut, and coverage as all being problem areas:
“The shoulder straps roll, the cut of the front is too low, offering minimal coverage so I cannot bend over without spilling out. I don’t know if sizing up would have helped much, based on the cut of the front.”
Still, overall ratings and comments were quite positive. So, we turned to Facebook, where the brand has only a 2.1/5-star average.
Though there were some positive testimonials about the fit of each bra, women reported poor customer service. Multiple comments share similar stories: they didn’t receive their order, they aren’t able to get in touch with customer service, and if they did speak to someone, they were “abusive and cruel.”
Many people call the company a “scam” and other not-so-pleasant things. One customer wrote about a neglectful experience:
“I haven’t received a response to my message asking about my order that hasn’t arrived. The tracking number they gave apparently doesn’t even exist. So I am feeling like they essentially have stolen my money.”
These comments were in direct opposition to what we found on the company’s website, so we opted to check out one more source. Some products are sold at Walmart, where the Daily Comfort Wireless Shaper Bra had an overall 4.3/5 stars, which is pretty close to what we saw on the brand’s own site.
The positive Truekind bras reviews reported comfortable styles that “felt like Heaven,” were basically a pillow for your cleavage, and fit perfectly.
But, some shoppers have issues with sizing. For example, one woman bought a size up like the site recommends and complained that it was still too tight, so tight that they could hardly get it hooked. Then it was outright painful:
“As the day progressed, I started getting sharp pains in my chest and believed it was due to the tight band. It also was starting to roll and that was uncomfortable and looked awful! I took it off and the pain subsided.”
In conclusion, opinions vary on the brand and the products. The positive comments made the bras sound magical, while the negatives reported that the fit was not true to size and instead caused them more pain than if they had worn a regular, wired bra.
Though the positive comments far outweigh the negative ones, we are still concerned about the fit issues, as well as the poor customer service reports. We hope that the company works on improving these areas so that more shoppers can have a pleasant experience.
Is Truekind Worth It?
This Truekind Bras review definitely thinks the brand’s bras would be a solid addition to many women’s wardrobes. Though it seems like we’re always confronted with super lacy, heavily padded, and over-the-top bra designs—most of us don’t think those styles are comfortable.
We love that this brand specializes in a specific type of bra—wireless. Offering a solid collection of bralettes, daily bras, and sports bras, it seems to cover all of the bases. The attention to fit, comfort, and support are promising, and there are hundreds of testimonials that account for all styles.
Though the positive comments outweighed the negatives, there were enough complaints about the brand, namely the fit and customer service team, for us to feel the need to mention it again. Be sure to double-check the size guide, and, if you don’t like a super compressive fit, size up on the products that the company recommends doing so on.
If you’re really worried about encountering problems with customer service, you could opt to buy from Walmart or Amazon, just to be on the safer side.
Truekind Promotions & Discounts
This Truekind bras review discovered that the brand is hosting a 4th of July sale. Right now, customers will receive up to 70% off select styles. For future promotions, make sure to sign up for the brand’s newsletter—you’ll get 10% off your next order for doing so.
Where to Buy Truekind
Customers can shop directly from Truekind.com. Other options include Amazon and Walmart.
Where is Truekind made?
Shapermint’s products are made around the globe. In a recent Facebook comment, the brand specified that some of Truekind’s products are made in China. But, these factories follow US standards. Products are shipped from US warehouses.
What sizes does Truekind have?
Our Truekind bras review found that the bralette comes in XS to 4XL and everything else comes in S to 3XL. You can compare these sizes with traditional bra sizing with the handy guide on the site.
What is Truekind’s Shipping Policy?
For US orders, here are your shipping options:
- Standard (4-8 days): $7
- Priority (within 4 days): $10
- Standard (4-8 days): Free
- Priority (within 4 days): $10
International orders will be charged $10 for shipping, and parcels will arrive within 7-15 business days.
What is Truekind’s Return Policy?
Truekind’s return policy offers returns within 60 days. The only thing to note is that $5 will be deducted from your order to cover shipping. The same goes for exchanges: within 60 days.
How to Contact Truekind
If you have any questions after reading this Truekind bras review, you can contact the brand via:
- Email: [email protected]
- Facebook Messenger
- Live chat on the brand’s website
Still searching? Check out our reviews for other top bra brands and see how they stack up!